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"JUICE is not an application for the ultra-marathoner or the traditional Nike+ 'tracker' crowd. Instead, it is an energy tracker for the rest of us," said Mindbloom founder, Chris Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. "Today's $31.9 billion market for energy drinks reflects the fact that many of us lack the energy we want, but most people don't know why and don't have the time to begin to learn how to address the issue. JUICE offers the average person the perfect place to start."

With JUICE, users can quickly and easily record and reflect on their daily behaviors in the areas of nutrition, sleep, and exercise and track them against their daily energy level. Tracking in JUICE is quick and easy and the application uses playful interactions to make the experience fun, such as offering a lighthearted visual sliding scale to rate that day's nutrition behaviors that ranges from 'awful' (pizza, beer and a cupcake) to 'great' (salmon, vegetables and a glass of water). At the end of seven days users receive an energy report that consolidates their input for the week against their energy levels, offering insight into the actions and trends that are negatively affecting their energy. JUICE users also receive daily tips from Mindbloom's partner network of highly respected health experts and authors. The tips are personalized and relevant based on the user's input, and are designed to encourage users to improve choices and behaviors that are problematic. The default application tracks the most common energy zappers of nutrition, sleep and exercise, but users can earn or purchase other "ingredients" to track including mood, stress and life balance.

Experts partnering with Mindbloom include thought leaders such as Shawn Achor (author of international best-seller The Happiness Advantage), Patricia Bannan (registered dietitian and author specializing in nutrition and health communication), Brett Blumenthal (bestselling author of 52 Small Changes), Lori Deschene (founder of Tiny Buddha and author of Tiny Buddha and the Tiny Wisdom eBook Series), Keri Gans (registered dietitian and author of The Small Change Diet), M. J. Ryan (one of the creators of the New York Times bestselling Random Acts of Kindness series and the author of The Happiness Makeover) and Brian Johnson (author of A Philosopher's Notes).

"We tend to live in a sleep deprived, overstretched, high-speed world, yet very few of us truly understand how our day-to-day pace depletes our energy levels," said Patricia Bannan, author of Eat Right When Time is Tight. "While a second afternoon caffeine-loaded beverage might be part of someone's daily repertoire to boost their energy, it's a band-aid fix that doesn't address why that person might be feeling drained by potential unhealthy behaviors. With JUICE, people get to the bottom of identifying what is zapping their energy so they can start taking actions to get their real energy to an optimal level."

At launch, Mindbloom's experts will offer hundreds of relevant tips, followed by a consistent flow of fresh, seasonal and motivational tips and links to additional resources throughout the year. These tips include proactive suggestions for areas where a user may have opportunity for improvement. For example, if a user is struggling with nutrition, they might receive a suggestion to feed their sweet cravings with fruit. Or a user struggling with sleep, as is the case during the week with nearly technology-use-">63 percent of Americans, could be directed to avoid digital displays an hour before bedtime. Tips can also be scheduled to incorporate simple healthy habits into a user's daily lifestyle that could boost their energy levels. Mindbloom will continue to expand its tips with relevant, ongoing challenges and timely content from its partner network throughout the year.