Agencies in all disciplines of Hispanic marketing are encouraged to compete for the award. In order to qualify, agencies must submit a contest fee of $300 (a portion of which will go to the organization) and a short Statement of Interest prior to the contest deadline. Agencies will then have until February 1, 2013 to submit their entries. (Full agency contest rules and the entry form will be posted December 15 at this link: http://www.hispanicizeevent.com/el-buen-pitch.html).
Stage 3 (February 15 thru February 28, 2013)
On February 15, 2013 the event's advisory board will name 10 semi-finalists, all of which will be widely publicized through Hispanicize 2013, PRODU, Hispanic Market Weekly, The Hispanic PR Blog and PRSA. The advertising and PR committees of Hispanicize 2013 will then pare the list down to 3 top finalists that will be announced on March 1.
The Final Stage (April 11, 2013 at Hispanicize 2013)
The Top 3 finalists for El Buen Pitch will be invited to present their final, full scale ideas on stage April 11, 2013 in front of the entire assembly of Hispanicize 2013 and a panel of judges that will consist of CMOs from top Hispanic brands, the president of a national non-profit and the head of the non-profit ("client") that will benefit from the campaign. The winning agency will be selected live via electronic text message voting by the audience of Hispanicize 2013.
The winning team will win the prestigious El Buen Pitch trophy, a unique work of art that will come to symbolize the highest standard of Hispanic marketing excellence. The winning team will also be prominently celebrated at the event and post event in marketing trade media and in social media.
About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
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