The owners of each business will also have the opportunity to participate in the upcoming Brewing the American Dream speed coaching event. The event is comprised of various Samuel Adams employees (i.e., from sales, graphic design, packaging-commerce , etc.), as well as local area experts who spend 20 minutes each in a series of one-on-one sessions addressing specific problems and issues facing the participating small business owners. For example, a business owner who has a question about pricing might meet with a finance expert who'll provide specific ideas and tools to help competitively position the product with potential customers. LEDC small business lending officers will also be on hand to offer information to small businesses interested in learning more about financing options.
"We're looking forward to working with our partner, the LEDC, to support food and beverage related businesses in D.C.," commented Gina Harman, Accion U.S. Network CEO. "Our work with the Samuel Adams Brewing the American Dream program continues to grow and expand, and we're all very excited about providing this dynamic market with much needed financing along with real-world educational resources and coaching that's so critical to small businesses' success."
About The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.
Today, the Company brews more than 50 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world's finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the "extreme beer" movement, where it seeks to challenge drinkers' perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country's largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com/.
About Accion in the U.S.
In seeking a partner for Samuel Adams' Brewing the American Dream the company turned to Accion to facilitate lending to hardworking business owners seeking to grow. Since 1991, Accion has built the largest microfinance network in the U.S., comprised of five members, that have collectively provided loans and support to over 500,000 enterprising individuals. Accion provides affordable financing and support to everyday businesses, establishing a relationship with each customer and considers personal character alongside credit history in its lending process. Each Accion loan--which averages $7,500--fuels the creation and retention of more than two jobs, extending the organization's impact beyond the borrower's business to the community as a whole. To learn more about Accion's work in the U.S. please visit us.accion.org.
The Latino Economic Development Center (LEDC) equips Latinos and other D.C.-area residents with the skills and financial tools to create a better future for their families and communities. Participants in our programs learn how to buy and stay in their homes, take control of decisions affecting their apartment buildings, and start or expand small businesses. The entire D.C. area is stronger when all families have the power to achieve financial independence and join with their neighbors to improve their quality of life. For more information, go to www.ledcmetro.org, or follow us on Facebook and Twitter.
Boston Beer Company
Web site: http://www.samueladams.com/
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