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Toshiba's NAND Flash Deprivation Experiments - The Results Are In

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IRVINE, CA -- (Marketwire) -- 11/14/12 -- Taking a humorous look at what life today would be like without NAND flash technology, Toshiba's NAND Flash Deprivation Experiments hit the ground running earlier this year. Today, the company is pleased to announce that the results are in! Completely non-scientific, tongue-in-cheek evidence supports the conclusion that we really can't, in fact, function without flash technology.

Enabling the mobility of content in today's consumer products, NAND flash has become the de-facto silicon storage of choice for everything from memory cards and USB drives to solid state drives and enterprise flash arrays. Having invented the technology 25 years ago, Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, rolled out a multi-faceted, interactive campaign that focused on exploring the impact that this technology breakthrough has had on our everyday lives.

A Cliffhanger: The Plot Thickens
Capping off the campaign is the fifth and final video in the NAND Flash Deprivation Experiment series from Toshiba -- which concludes with a plot twist you might not expect! Click here to see for yourself!

We'd Like to Thank the Academy...
Over the course of the campaign, five lucky Facebook fans were winners of new Toshiba Excite tablets, and hundreds of Facebook fans received themed t-shirts -- with many submitting photos of themselves wearing them! Multiple industry thought leaders chimed in on NAND flash's impact, providing quotes featured on the dedicated microsite, www.flash25.toshiba.com, which serves as a one-stop shop for all things related to the 25th anniversary of NAND flash. The site also features a timeline of notable NAND flash achievements over the past 25 years, images, a dedicated Flash25 Twitter feed, and much more.

Stay tuned!
NAND flash is not going anywhere any time soon! What does the future hold? In the short term, the technology will continue to branch out and play a starring role in everything from consumer devices to cloud data centers to enterprise applications. According to Scott Nelson, senior vice president, Memory Business Unit, TAEC, "The sky is the limit for what NAND flash technology can do. NAND flash puts higher performance capabilities and smaller, thinner packages into the hands of design engineers -- the rest is up to their imaginations."

Miss an Experiment?
Click on the links below to see the NAND Flash Deprivation Experiments in their entirety:

Watch what happens when two photographers wrestle with old school, non-digital cameras:
http://www.youtube.com/watch?v=IAxW-z1T5_0&feature=plcp

Do you work with someone like this?
http://www.youtube.com/watch?v=jmAfSR-JBIs&feature=plcp

eReaders have made books mobile... see what happens when a student has to take a step back in time:
http://www.youtube.com/watch?v=T5jdGNAsuGM&feature=plcp

Things go south very quickly when teenagers are deprived of their go-to devices: http://www.youtube.com/watch?v=O7iruKm5ghQ&feature=plcp

Tags/Keywords
NAND flash, NAND, flash memory, smartphones, music players, tablets, data storage, consumer electronics, SSDs, digital still cameras, digital video cameras, cloud computing, eReaders, mobile devices, semiconductor memory

*About Toshiba Corp. and TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, solid state drives (SSDs), hard disk drives (HDDs), discrete devices, advanced materials, medical tubes, custom SoCs/ASICs, imaging products, microcontrollers and wireless components that make possible today's leading smartphones, tablets, MP3 players, cameras, medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2011 Worldwide Semiconductor Revenue, March, 2012). Toshiba Corporation was founded in 1875 and today has over 554 subsidiaries and affiliates, with 210,000 employees worldwide. Visit Toshiba's web site at www.toshiba.co.jp/index.htm.

For additional company and product information, please visit http://www.toshiba.com/taec/.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba's "Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook." This information is available at www.chips.toshiba.com, or from your TAEC representative.

All trademarks and tradenames held within are the properties of their respective holders.

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Media Contact:
Dena Jacobson
Lages & Associates
Tel.: (949) 453-8080
Email Contact

Company Contact:
Rebecca Bueno
Toshiba America Electronic Components, Inc.
Tel.: (949) 623-3099
Email Contact



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