To help brands drive social engagement and growth, as well as lead generation and sales, the company's social marketing applications can be distributed anywhere online and load at the point of impression with the user. These interactive applications work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights that help clients understand their relationships, relevancy, and results. Customized views allow users to see which messages led to interactions, transactions and endorsements, giving marketers and brand managers a full suite of powerful, social marketing apps that include the ability to self-fund social campaigns through commerce-enablement and to keep users continuously engaged.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's leading global music publishing operations.
Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Republic Records and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.
Moontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patented Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.
Add to Digg Bookmark with del.icio.us Add to Newsvine
Universal Music Group
Scratch Marketing + Media
Most Popular Stories
- NSA Defends Global Cellphone Tracking Legality
- Apple Wants Samsung to Pay $22M for Patent Dispute Legal Bills
- Shanghai Smog Forces Factory Shutdowns
- Apple Paid Its Lawyers More Than $60MM to Defeat Samsung in Court
- Economic Bright Spots Not a Sure Boost for President Obama
- Starbucks Gets Grinchy; No Gingerbread Lattes for Tampa Customers
- US Consumer Borrowing Rose $18.2B in Oct.
- 2014 World Cup Official Noisemakers Quieter than Vuvuzelas
- Networks Vie for U.S. Hispanic TV Viewers
- Ad Counts Rise in 2013 for Hispanic Magazines