HispanicBusiness

Delta Air Lines is proud to return as the official airline sponsor of The Latin Recording Academy, Latin GRAMMYs and The Latin Recording Academy Person of the Year tribute dinner. Delta customers and members of Delta's SkyMiles frequent flyer program from Mexico and Brazil can win trips to see the Latin GRAMMYs live in Las Vegas through a variety of sweepstakes and radio promotions. Additionally, Delta is implementing a tailored in-flight Latin GRAMMY radio station featuring nominated artists, which is being promoted via their in-flight Sky magazine. Delta is also paying homage to Caetano Veloso, the 2012 Latin Recording Academy Person of the Year, by playing his music during the boarding of flights from Brazil for the month of November.

McDonald's is returning for the fifth consecutive year, bringing its Latin GRAMMY sponsorship alive through support of the Latin GRAMMY Street Parties and The Latin Recording Academy Person of the Year gala. Once again, McDonald's is giving customers the opportunity to attend this year's Latin GRAMMY Awards in Las Vegas to experience The Biggest Night in Latin Music firsthand through a sweepstakes. In addition to the Latin GRAMMY Street Parties, McDonald's is also taking its Fiesta Tour Truck to 15 U.S. markets to showcase their Latin GRAMMY exhibit, which features memorabilia, music and other interactive Latin GRAMMY-related experiences.

L'Oreal Paris, the number one beauty brand in the world, is pleased to announce their partnership with the Latin GRAMMYs this year as the official cosmetics sponsor. The L'Oreal Paris division of L'Oreal USA Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty. The brand's iconic philosophy, "Because You're Worth It" celebrates women's self-worth and inner and outer beauty. This message is represented by more than 25 international spokespeople includes Jennifer Lopez, Eva Longoria, Ximena Navarrete, and Martha Debayle. L'Oreal Paris will highlight their luxurious cosmetics products, including Voluminous Power Volume 24H Mascara, at backstage touch-up stations for talent participating at of the Latin GRAMMY Awards. Guests of the Latin GRAMMY festivities will also have the chance to experience and take home L'Oreal Paris' products through various gifting opportunities including The Latin Recording Academy Person of The Year tribute gala and the official Latin GRAMMY After-Party, the latter of which L'Oreal Paris is an Official Sponsor.

Jack Daniel's, one of America's most iconic spirit brands and part of the Brown-Forman portfolio of brands, joins The Latin Recording Academy for the first time as the official spirits sponsor for The Latin Recording Academy Person of The Year Gala, the XIII Annual Latin GRAMMY Awards and official Latin GRAMMY After-Party. Jack Daniels will partake in the exclusive celebrity VIP lounge at the Official Latin GRAMMY After-Party where they will be featured in a cocktail as well as on the rocks as the official "spirit" of the night. Attendees will sample these cocktails highlighting the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey. Jack Daniel's will also be gifting talent and celebrities at the backstage talent gift lounge during the days preceding the telecast.

In their first year of sponsorship, MetroPCS is honored to partner with the XIII Annual Latin GRAMMY Awards to show its support for Hispanic arts and entertainment. MetroPCS will set up charging stations for Latin GRAMMY guests to ensure that they can stay connected. As part of the company's goal to deliver an exceptional mobile consumer experience, MetroPCS is providing a once-in-a-lifetime experience by sending fans to Las Vegas on Nov. 15 to attend the XIII Annual Latin GRAMMY Awards for two days of "unlimited" fun and music. To enter the contest, visit Univision.com and enter the search word "Metro" or "MetroPCS".

Allstate, the nation's largest publicly held personal lines insurer, returns as a proud sponsor of the Latin GRAMMYs. In honor of the XIII Annual Latin GRAMMY(R) Awards, Allstate is partnering with Univison to give away 13 MP3 players with music gift cards every week on Univision.com leading up to the Latin GRAMMY(R) telecast. To enter, fans can visit Univision.com and enter keyword "Allstate." Additionally, Allstate has created robust TV and digital campaigns. From on-air call outs and customizable content, to the latest in technology, the Univision co-viewing experience provided by Allstate is a first-ever event.

NuevoMall.com is a new Spanish-language celebrity and lifestyle destination where fans can connect with their favorite Latino stars, as well as the products, people and places that these stars love best The Latin Recording Academy and NuevoMall.com will host the biggest celebrities in Latin music at an exclusive "Celebrity Lounge" at the official Latin GRAMMY After-Party. This private invitation-only lounge will continue to bring the glamour and excitement of the Latin GRAMMY Awards to the official after-party.. Celebrities will have a chance to mingle and celebrate as they watch exciting live performances at the official after-party and enjoy many surprises.

Univision Radio, the leading Hispanic radio network in the country, is broadcasting Latin GRAMMY programming, promotions, news and events throughout the United States, including exclusive interviews from rehearsals backstage at the Latin GRAMMY Awards.

For more information on all of The Latin Recording Academy's sponsors, please log on to: www.heineken.com, www.7UP.com, www.guccitimeless.com, www.meencanta.com, www.lorealparisusa.com, www.jackdaniels.com, www.delta.com, www.metropcs.com, www.allstate.com, www.univision.com, www.nuevomall.com.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys. Photo: http://photos.prnewswire.com/prnh/20080819/LATU001LOGOPRN Photo Desk, photodesk@prnewswire.comThe Latin Recording Academy

Web site: http://www.heineken.com/http://www.7up.com/http://www.guccitimeless.com/http://www.meencanta.com/http://www.lorealparisusa.com/http://www.jackdaniels.com/http://www.delta.com/http://www.metropcs.com/http://www.allstate.com/http://www.univision.com/http://www.nuevomall.com/http://www.latingrammy.com/