"TV works, cross-platform works better. In the case of SCCA they already had OOH, TV, radio, print, display ads, etc., but by adding interactive pre-roll ads into the mix, we had the opportunity to increase viewership and brand awareness," said Mixpo CEO Anupam Gupta. "SCCA already had powerful TV spots, so it was easy for us to extend the campaign online and make it interactive without complexities traditionally associated with rich media executions. For such an important campaign, we were thrilled to partner with the SCCA."
To learn more and view the SCCA video ads, please visit: Mixpo.com, or http://dynamicvideoad.mixpo.com/gallery/view_ad/scca/
* Source: 2009 Year-In-Review Benchmarks, DoubleClick, June 2010: Average click-through rate = 0.1%
About Seattle Cancer Care Alliance
Seattle Cancer Care Alliance (SCCA) is a cancer treatment center that unites doctors from Fred Hutchinson Cancer Research Center, UW Medicine and Seattle Children's. Our goal, every day, is to turn cancer patients into cancer survivors. Our purpose is to lead the world in the prevention and treatment of cancer. SCCA has three clinical care sites: an outpatient clinic on the Hutchinson Center campus, a pediatric inpatient unit at Seattle Children's and an adult inpatient unit at UW Medical Center. For more information about SCCA, visit www.seattlecca.org.
About MaxPoint Interactive
MaxPoint Interactive's retail advertising platform drives in-store traffic for retailers and brands. The company's Digital Zip® technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing a product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national reach and local results. Founded in 2007, MaxPoint has offices in New York, Chicago, Los Angeles, Bentonville, Austin and Raleigh-Durham. For more information visit: www.MaxPointinteractive.com, follow us on Twitter @MaxPoint_int and subscribe to the OnPoint blog.
Mixpo provides Media Companies, Brand Advertisers and Agencies with an online, self-service platform that enables the creation of interactive, multi-screen video ads at scale. Media Companies use Mixpo's platform to seamlessly extend TV campaigns across all of their digital properties -- websites, mobile sites and apps. Advertisers and Agencies use the platform to generate immersive, brand-rich video ads with unprecedented speed and ease. Mixpo's platform delivers the broadest and deepest array of video ad campaign reports available so Media Companies, Brand Advertisers and Agencies can readily plan and act on campaigns with informed confidence. Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit http://www.mixpo.com or follow Mixpo on Twitter.
blast! PR on behalf of Mixpo
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