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Tour de Fat Breakdown City-by-City

Grand Totals

•Total Funds Raised: $496,270 (not including auctioned car proceeds) •Attendees: 74,400 •Parade Attendance: 49,263 •Average Waste Diversion Rate: 86%

Nashville, TN - June 2

•Total Funds Raised: $18,679 •Attendees: 2,250 •Parade Attendance: 750 •Waste Diversion Rate: 88%

Washington DC - June 16

•Total Funds Raised: $20,910 •Attendees: 2,500 •Parade Attendance: 313 •Waste Diversion Rate: 71%

Durham, NC - June 23

•Total Funds Raised: $16,043 •Attendees: 2,200 •Parade Attendance: 750 •Waste Diversion Rate: 87%

Atlanta, GA - June 30

•Total Funds Raised: $6,230 •Attendees: 1,000 •Parade Attendance: 200 •Waste Diversion Rate: 80%

Milwaukee, WI - July 14

•Total Funds Raised: $11,710 •Attendees: 1,500 •Parade Attendance: 500 •Waste Diversion Rate: 89%

Chicago, IL - July 21

•Total Funds Raised: $26,536 •Attendees: 4,500 •Parade Attendance: 750 •Waste Diversion Rate: 90%

Minneapolis, MN - July 28

•Total Funds Raised: $19,753 •Attendees: 3,000 •Parade Attendance: 800 •Waste Diversion Rate: 94%

Boise, ID - August 18

•Total Funds Raised: $49,675 •Attendees: 6,500 •Parade Attendance: 5,000 •Waste Diversion Rate: 75%

Fort Collins, CO - September 1 - **LARGEST ATTENDANCE**

•Total Funds Raised: $79,057 •Attendees: 21,000 •Parade Attendance: 21,000 •Waste Diversion Rate: 86%

Denver, CO - September 8

•Total Funds Raised: $71,454 •Attendees: 11,000 •Parade Attendance: 10,000 •Waste Diversion Rate: 85%

Los Angeles, CA - September 15

•Total Funds Raised: $12,974 •Attendees: 2,100 •Parade Attendance: 600 •Waste Diversion Rate: 95%

San Francisco, CA - September 22

•Total Funds Raised: $32,627 •Attendees: 5,000 •Parade Attendance: 500 •Waste Diversion Rate: n/a

San Diego, CA - September 29

•Total Funds Raised: $30,334 •Attendees: 3,500 •Parade Attendance: 1,100 •Waste Diversion Rate: 91%

Tempe, AZ - October 6 - **MOST MONEY RAISED**

•Total Funds Raised: $87,216 •Attendees: 10,000 •Parade Attendance: 5,000 •Waste Diversion Rate: 88%

Austin, TX - October 20

•Total Funds Raised: $13,073 •Attendees: 2,000 •Parade Attendance: 400 •Waste Diversion Rate: 89%

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.



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CONTACT:
Alicia Hassinger
Communications Strategy Group, on behalf of New Belgium Brewing
303.433.7020 (o)
720.933.8119 (c)
ahassinger@csg-pr.com