HispanicBusiness

Limited Pre-Release from Best-Selling Author Jackie Huba

WOMMA is excited to announce that we are hosting a limited pre-release of Jackie Huba's new book, "Monster Business: Loyalty Lessons from Lady Gaga" for all WOMMA Summit attendees. Full release of the book will be in spring 2013.

According to WOMMA President Suzanne Fanning, "Research shows that 92% of consumers trust recommendations from friends and family more than any form of advertising. It is imperative today that brands generate, facilitate, and engage in conversations to be successful. At WOMMA Summit, attendees will learn first-hand from the brands who are successfully driving these conversations online and offline."

Our exceptional speaker line-up includes:

•Opening Day Extravaganza with Rick Harrison from the cast of the hit reality show Pawn Stars •General Session with Jackie Huba: Monster Business - Loyalty Lessons from Lady Gaga •Brands Only Session Keynote with Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, Inc. •Keynote with Pete Blackshaw, Global Head of Digital Marketing and Social Media at Nestlé: Stories From Transforming Digital The Nestlé Way •Keynote Luncheon Debate - Social Media: Likeable or BS? Author BJ Mendelson goes head-to-head with Dave Kerpen, social media thought-leader and CEO of Likeable Media to find out whether social media really is a heavy weight champ in the world of WOMM. •General Session: Escape the Socialocalypse - The Laws & Practices of Avoiding the Endtimes •Fueling Advocacy - Nissan's Most Innovative Year Ever •NBC Universal: Social and Influencer Marketing Excites NBC Olympic Fans •Wrangler Jeans: Amplifying Partnerships with Social Media Integration •What you need to know regarding WOMMA's updated Social Media Disclosure Guide •An orange carpet reception at Tryst Nightclub - Sponsored by AT&T •The WOMMY Awards Dinner honoring the best word of mouth marketing case studies of the last year with MC Clint Holmes

Resources:

Registration: http://womma.org/summit/registration/
Hotel & Travel: http://womma.org/summit/travel/
Full Agenda: http://womma.org/summit/agenda/
How to submit for a press credential: http://womma.org/summit/media/

About WOMMA

The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its offline education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA's membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

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PR Contact:
Todd Schorle
Word of Mouth Marketing Association
todd@WOMMA.org
312-853-4400