"Ricardo has developed a great listener base in Los Angeles. We're thrilled to introduce him to the Chicago market," said Jeff Delgado, Local Sales Manager of WLEY-FM "La Ley 107.9FM" for SBS. "We're certain that Chicago's Spanish-language listeners will appreciate his humor that will keep them entertained every morning."
Ricardo Sanchez "El Mandril," (The Baboon) has crafted a radio format all his own. Every Monday through Friday, millions of listeners from all walks of life phone in to share their problems. Known for his jokes and funny improvisations, mixed with matter-of-fact advice, callers seek "El Mandril's" insightful words of support and guidance to continue with life's everyday demands. His "laugh medicine" has provided daily doses of remedies for those who are ill and seek hope. He is a devoted humanitarian who has raised millions for communities worldwide. His radio show has become an outlet for many Hispanic immigrants who do not have a forum to voice their opinions and express their thoughts.
Ricardo's popularity is unmatched in the U.S. Hispanic community. As he continues to top the Arbitron ratings, he is not only a trusted idol with enormous popularity, but a huge force in the entertainment arena. Ricardo is sure to prove once again that that not only does he have star power, he has the unquestionable loyalty of a powerful minority group in the United States.
"El Mandril's show fits perfectly with our vision and strategy and is what listeners have been asking for in Chicago," said Jesus Salas, EVP of Programming for SBS. "'El Vacilon del Mandril' show will reflect Chicago's local flavor where Mandril's popularity will connect one-on-one with its listeners."
Albert Rodriguez COO of SBS commented, "As 'El Vacilon de El Mandril' attracts new listeners in Chicago, we are confident that audiences will choose this morning program over long-time favorites, as he's a loved personality for the Hispanic community. The Hispanic community is growing rapidly and SBS Chicago will continue to provide quality, compelling entertainment to satisfy its listeners."
"As the leading Spanish-language radio network in the country, SBS has served Hispanic audiences by bringing them best-in-class programming," said Donny Hudson, VP of Consolidated Sales for SBS. "WLEY-FM 'La Ley 107.9FM' reinforces our commitment to continue empowering the Hispanic community by offering listeners unparalleled access to great entertainment."
Please tune in to "El Vacilon del Mandril" from 5 a.m. to 10 a.m. (CT), Monday through Friday on SBS Radio station WLEY-FM "La Ley 107.9FM". Currently, El Mandril's show is simulcast in Los Angeles, and in 24 stations across the country, including Uni Radio in San Diego, and Entravision Communications stations. Don't miss "La Bola de la Tarde" with Raul Bernal, Mary Moreira, Liz Liz "La Dama del Deporte" and Julio "Lobo" Hernandez, Monday to Friday from 3 p.m. to 7 p.m. (CT) on WLEY-FM "La Ley 107.9FM."
www.laley1079.com www.mega.tv www.lamusica.com
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About the Spanish Broadcasting System, Inc.Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
Media and Press Contact: Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Communications, (305) 644-4817, firstname.lastname@example.org
WLEY-FM "La Ley 107.9FM"
Web site: http://www.laley1079.com/
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