Today, OneLouder will roll out Live140, a mobile app that curates live-tweet streams for popular television programs, sporting and other live events.
Social media have allowed voters to become more engaged and informed during this election cycle. It's simply getting easier to find information.
Google, for instance, launched a politics and elections website that provides candidate information, news, video links, voter survey, polling trends and other information.
"People are really engaged in this election and (the website) shows that they are not only searching about the candidates but what they are searching about the candidate," said Samantha Smith, a Google spokeswoman. "There is so much information thrown at them, they can control the information by seeing what is their and doing their due diligence."
The search engine drew large numbers last week when Obama urged Romney to read the transcripts from his Rose Garden comments on whether the attack on the U.S. embassy in Libya was a terrorist act. There also was a spike for those looking for Romney's five-point plan to restore the U.S. economy, Smith said.
"You can find information about the candidates at your fingertips," she said, "like never before."
Women dominate the social media conversation about the debate. Some 54 percent of comments came from women, 46 percent from men.
Specifically, women, liberals and young people are more likely to use social media.
Roughly 60 percent of American adults use social networking sites like Facebook or Twitter. A survey this month by the Pew Research Center's Internet & American Life Project found that 66 percent of those social media users - or 39 percent of all American adults - have done at least one of seven civic or political activities with social media.
Social media users who have stronger party and ideological ties - liberal Democrats and conservative Republicans - are more likely than moderates to use social media for such things.
The survey also found:
-Thirty-eight percent of those who use social networking sites or Twitter use those social media to "like" or promote material related to politics or social issues that others have posted.
-Liberal Democrats who use social media are particularly prone to using the "like" button - 52 percent of them have done so and 42 percent of conservative Republicans have also done so.
-Thirty-five percent of social media users have used the tools to encourage people to vote. Democrats who are social media users are more likely to have used social media to encourage voting - 42 percent have done that compared with 36 percent of Republican social media users and 31 percent of Independents.
-Twenty-eight percent of social media users have used the tools to post links to political stories or articles for others to read. The social media users who are liberal Democrats and conservative Republicans are the most likely to have used social media this way, 39 percent and 34 percent, respectively.
Twitter and Facebook can be handy ways to track campaign news. Yet the platforms' live, real-time nature can make it unwieldy to sort through clutter.
"I'm not even watching the debates," one woman tweeted last week, "and I'm overwhelmed with politics via twitter (hashtag) letitbe."
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