News Column

Demand for Water Will Outstrip Supply by 2030

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Supporting Quotes

•"The threat of global climate change has galvanized governments, organizations and citizens around the world to re-imagine our lives in ways that contribute to long-term sustainability. Doing so is challenging us to reprioritize issues, rethink business plans and reconsider the relationships between people and resources. Nowhere is this focus on sustainability clearer than in water utilities," said Rodger Smith, senior vice president and general manager, Oracle Utilities. "From the 'Water for All?' report findings, it is clear that maintaining adequate water supplies will require actions from every stakeholder including customers, governments, environmental groups, regulators and utilities themselves. Communication and comprehensive consumer education will be critical to success." • "The threat of water scarcity is not an insurmountable challenge, but to overcome it, water utilities will need to make much more productive use of water available and better educate their customers about its value. Fortunately there are innovations in technology and process being implemented in both developing and developed nations to help make this a reality. We need to see water utilities, governments and consumers all contribute more to address these concerns in the coming years," said Brian Gardner, senior editor with the Economist Intelligence Unit.

Supporting Resources

"Water for All?" reportOracle Utilities on FacebookOracle Utilities on LinkedInOracle Utilities on DiigoOracle Utilities on TwitterOracle Utilities YouTube Channel

About the Economist Intelligence Unit
The Economist Intelligence Unit is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country and business intelligence, the Economist Intelligence Unit helps executives make better decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies. More information about the Economist Intelligence Unit can be found at www.eiu.com or follow us on www.twitter.com/theeiu

About Oracle Utilities
Oracle Utilities delivers proven software applications that help utilities of all types and sizes achieve competitive advantage, business performance excellence and a lower total cost of technology ownership. Oracle Utilities integrates industry-specific customer care and billing, network management, work and asset management, mobile workforce management and meter data management applications with the capabilities of Oracle's industry-leading enterprise applications, business intelligence tools, middleware, database technologies, as well as servers and storage. The software enables customers to adapt more nimbly to market deregulation, meet ever-evolving customer demands and deliver on environmental conservation commitments. Additionally, Oracle Utilities helps utilities prepare for smart metering and smart grid initiatives that enhance efficiency and provide critical intelligence metrics that can help drive more-informed energy and water usage decisions for consumers and businesses. For more information, visit www.oracle.com/goto/utilities.

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit www.oracle.com.

About Oracle in Industries
Oracle industry solutions leverage the company's best-in-class portfolio of products to address complex business processes relevant to utilities, helping speed time to market, reduce costs, and gain a competitive edge.

Notes to Editors
Conducted by the Economist Intelligence Unit, the report surveyed 244 senior water utility executives across 10 countries -- Australia, Brazil, Canada, China, France, India, Russia, Spain, the United Kingdom and the United States. To complement the survey findings, the Economist Intelligence Unit also conducted wide-ranging desk research and in-depth interviews with a range of experts and executives.

Trademark
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.



Contact Info
Candice van der Laan
Oracle
+1.650.506.0814
Email Contact

Janice Clayton
O'Keeffe & Company
+1.443.759.8151
Email Contact





Source: Marketwire


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