Elements of The Body Shop Pulse concept include:
Story Selling Tables
Get playful! In the middle of each Pulse boutique are twin tables with products displaying the finest products that encourage you to interact, be informed, experiment and try new looks. Life is about trying new things, so go wild!
The finest ingredients are the best that nature has to offer and come from all four corners of the globe. Rich, pure and lovingly harvested, it's thanks to the ingredients that The Body Shop products are so amazing. Best of all, the Community Fair Trade partnerships that provide the ingredients positively impact over 300,000 people all around the world. Good news for them, and good news for you.
Wood for Good
The Body Shop is using FSC wood throughout. This means that the wood is responsibly sourced and the boutiques look great. The Body Shop is also going Wood Positive with its paper and cardboard-based packaging. This means it plants more trees than it uses to create the packaging in the first place.
The Body Shop antique-style shopping carts are replicas of those found in traditional French marketplaces. Highlighting favorite products in a rustic-chic manner, they lend a certain "je ne sais quoi" to The Body Shop.
ABOUT THE BODY SHOP
The Body Shop International plc is the original ethical beauty brand, with over 2,700 stores in over 63 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people. For more information, go to www.thebodyshop-usa.com or www.facebook.com/thebodyshop.
Sears Holdings Corporation is one of the largest broadline retailers with over 3900 full-line and specialty retail stores in the U.S. and Canada. For 75 years, Sears has been established in Puerto Rico and has been characterized for satisfying the needs of all Puerto Ricans by offering brands and products of the highest quality. Sears de Puerto Rico has distinguished itself in the local market by its unique product selection of local purchases in Furniture, Apparel, Accessories, Cosmetics and fragrances.
There are 8 full-line stores in Puerto Rico which include a prestige cosmetics and fragrance department focused on giving the best customer experience possible with specialized sales associates that are well trained and educated, making Sears a compelling place to shop for all your beauty needs.
For more information, visit Sears Holdings' website at www.searsholdings.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2127477
NOTE TO EDITORS
To find out more, please contact:
Lara Casse and Vijay Lalwani
Bratskeir & Company
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