Other companies with similar business models that exemplify our 21st century interactive digital business model, low cost structure and scalability include Priceline.com and Kayak, both online travel companies. Priceline is a mature company initially built with technology from the '90s. It recently posted a gross profit margin of 76 percent and has a $31 billion market value and price of $622 per share. Its younger rival, newly public Kayak Software, recently reported a 94 percent gross profit margin on $77 million in second quarter revenue.
The online real estate information companies are also instructive, with Move achieving 80 percent gross profit margin on its second quarter revenue of $49 million, and Zillow reporting 88 percent gross profit margin on $28 million in second quarter revenue.
Our growth strategy is simple:
•Invest in state-of-art but off-the-shelf technologies. This ensures a robust, intuitive and interactive user experience on the desktop, tablets, Roku, game consoles, smart phones and more. It also keeps our costs low, while we integrate these various technologies in ways we deem proprietary.
•Aggregate content worldwide. Our content spans ministries and global film, music, children's content, entertainment, educational and merchandise providers. We plan to dominate the sector, starting with direct outreach to 3,000 U.S.-based ministries to extend their reach from local neighborhoods to millions of viewers worldwide.
•Build brand awareness and traffic. This includes public and media relations, advertising, and social media marketing. We make it easy for the many millions of Christian and family-oriented consumers to become a Truli.Net registered user. Any Facebook or Twitter user can register in seconds with Truli.Net.
•Serve the youth market. We are developing a youth focused initiative named DOXA. With youths' growing purchasing power, and the opportunity for advertisers to create lifetime brand loyalty, DOXA is a subsidiary with a functionally identical platform to Truli.Net that provides enrichment, entertainment and interaction around three impulses that capture the rising generation of Christians between 16 and 35: humor, social good and spirituality.
Truli Media Group 2013: Positioned for Success
Our business plan is based on an ambitious agenda for the next 12 months. Our goals include:
•Reach positive cash flow. We target reaching positive cash flow in mid 2013.
•Reinforce management team. As the Company grows, we will add seasoned industry executives and experts to management, the Board of Directors and an Advisory Board.
•Stay at forefront of technology. We plan to grow and evolve our technology to capitalize on the latest innovation ensuring the most intuitive and robust offering for our users.
•Raise growth capital. As a public company, we have a lower cost of capital. When the time is right, we will raise an initial round of capital to fund growth.
•Aggressive Marketing Strategy. This includes social media, public and investor relations, advertising and cooperative marketing agreements.
•Form Strategic Alliances. These may include joint ventures, acquisitions, co-marketing agreements with key content or e-commerce providers and distributors.
•Communicate Proactively. We will implement an investor relations program to keep our shareholders informed and to communicate proactively with Wall Street.
•Capture Christian Youth Market. Our youth initiative, DOXA, is slated for launch in the first half of 2013.
•Build World's Leading Faith-based & Family Content Platform. Our 12-month goals include a minimum of 1,500 children's videos; signing up 500 U.S. and 500 international ministries; and one million international Truli.Net viewers.
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