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Only recently have corporate, internet related and mobile device technologies become powerful and prolific enough, and its prices low enough, to enable the profitable global aggregation and distribution of interactive content. For example, Google now enables Truli.Net to serve up highly targeted advertisements based on geographical, contextual, behavioral and many other metrics that create a rich environment for advertisers as well as a value-added personal experience for our users.

Timing is everything. Today, growing public anxiety over our economic future, wars, terrorism, and a loss of confidence in our many political and financial institutions is driving a resurgent desire for spiritual, family and religious inspiration, entertainment, and connection to other like-minded members of the worldwide Evangelical community. Truli.Net fulfills all those needs.

Truli.Net Launches to a Fragmented $9 billion Addressable Marketplace
Expertise and industry connections are everything when building a successful content distributor. Over the past two years, our hand-picked team of veteran technologists and content, advertising, social media and e-commerce experts met with ministry leaders and business executives to refine the business model and build Truli.Net. We launched on July 10.

With a highly fragmented, $9 billion addressable market, Truli.Net's fully consolidated offering has no substantial competition. Analysts estimate annual U.S. Christian retail industry sales are $4.3 billion, with international estimated at another $4.5 billion or more.

Truli.Net provides a free, innovative platform that hosts a vast and fast growing library of on-demand and queried media including sermons, music, books, audio and music videos, concerts, movies, comedy and specialty programming -- all within a trusted social network of shared affinity.

Highly Scalable Business Model
Becoming a registered user of Truli.Net is fast and free. All of our globally aggregated content is provided to Truli.Net at no cost. We do not produce content, nor own any plants or equipment. We are strictly a conduit of family and faith-based content. We offer most of that content to our users for free.

Our highly scalable business model monetizes that content through multiple revenue streams, primarily advertising and sponsorship. Additionally, we have a revenue share with feature film (VOD) content providers. We also offer a shopping network selling over 300,000 items, with all fulfillment performed by our partner. We earn a commission on Truli.Net click-through sales of family-based movies & children's content, streaming audio video content as well as DVDs, CDs, lectures, pay per view concerts/events, books, educational materials and merchandise.