Toyota's support for Buckle Up for Life is part of the company's ongoing commitment to help make local communities safer and stronger. The company has contributed more than $600 million to nonprofits throughout the U.S. over the past 20 years.
Buckle Up for Life Marks Third Partnership between Toyota and CHOP to Keep Children Safer in Vehicles
Toyota and CHOP have a history of collaborating on cutting-edge research and innovative programs to keep children safer in vehicles. Other current partnerships between Toyota and CHOP include:
-- Toyota was a founding member of CHOP's Center for Child Injury Prevention Studies (CChIPS), a research center that focuses exclusively on making children and adolescents safer. Sponsored by the federal National Science Foundation as an Industry/University Cooperative Research Center, CChIPS brings together researchers from The Children's Hospital of Philadelphia and The Ohio State University to work side by side with industry members to conduct translational research that is practical to industry. As part of CChIPS, Toyota plays a critical role in the direction and progress of research with an ultimate goal of advancing the safety of children through science, education, and action. -- In collaboration with researchers from CChIPS, researchers from the CSRC, the National Highway Traffic Safety Administration (NHTSA) and SAFER, a vehicle safety research center in Sweden, will conduct a study of a youth ice hockey team to better understand the mechanisms of concussion. This injury is the most common injury to children in motor vehicle crashes and researchers will conduct a state-of-the-art analysis of head acceleration data to determine correlations between impacts and injury outcomes. -- Through the CSRC, Toyota and CHOP have collaborated on a multi-year project directed toward establishing a new national database to track detailed information on motor vehicle crash injuries sustained by child passengers.
About Buckle Up for Life/ Abrochate a la Vida-- Buckle Up for Life, or Abrochate a la Vida, is a national, community-based injury prevention initiative supporting the African American and Hispanic communities. Working with local hospitals and churches, Buckle Up for Life addresses the economic, cultural and, where appropriate, language barriers to motor vehicle safety. -- Over a six-week period, the program's medical experts and trained specialists work closely with participants of all ages to deliver vital safety information in an engaging, culturally sensitive and memorable way. Participants are eligible to receive free car seats, and they are matched with certified child passenger safety technicians to help install these car seats and ensure that children are properly restrained. -- Buckle Up for Life, which began in 2004, was developed jointly by trauma specialists at Cincinnati Children's and vehicle safety experts at Toyota. National expansion of the program has been sponsored by Toyota. Additional information is available at www.buckleupforlife.org.
About The Children's Hospital of Philadelphia
The Children's Hospital of Philadelphia was founded in 1855 as the nation's first pediatric hospital. Through its long-standing commitment to providing exceptional patient care, training new generations of pediatric healthcare professionals and pioneering major research initiatives, Children's Hospital has fostered many discoveries that have benefited children worldwide. Its pediatric research program is among the largest in the country, ranking third in National Institutes of Health funding. In addition, its unique family-centered care and public service programs have brought the 516-bed hospital recognition as a leading advocate for children and adolescents. www.chop.edu.
Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants and has a network of nearly 1,500 dealerships. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half-a-billion dollars to philanthropic programs in the U.S. For more information on Toyota's commitment to improving communities nationwide, visit http://toyotainaction.com/community or toyota.com/community.
Media Contact: Luis Rosero (Toyota) Dana Mortensen 202-607-9027 267-426-6092 Luis_Rosero@tma.toyota.com email@example.com Brian R. Lyons (Toyota CSRC) 310-468-2552 Brian_Lyons@Toyota.com
[ii] Child Passenger Safety Practices in the U.S., Michelle L. Macy and Gary L. Freed, University of Michigan, in the American Journal of Preventative Medicine, September 2012
[iii] NHTSA Traffic Safety Facts (2008 Data) - Research Note
[iv] NHTSA Traffic Safety Facts (2006 Data)
[vi] Cincinnati Children's Hospital Medical Center, Buckle Up for Life Results
Children's Hospital of Philadelphia; Toyota
Web site: http://www.chop.edu/http://toyotainaction.com/community/