Many of the campaigns developed by the partnership between the California Milk Processor Board and Grupo Gallegos have resulted in award recognitions. Their wins together include: Cannes, Effie, FIAP, London Festival, El Sol, El Ojo, AAF ADDY, HAPE, and more.
About Grupo Gallegos:
Grupo Gallegos was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of integrated marketing strategies for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, California Milk Processor Board (Got Milk?), Valvoline, Foster Farms, and Denny's, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic market is due, in part, to John Gallegos' mantra: "Look for courageous clients who are willing to challenge convention." Gallegos believes in connecting with Hispanic consumers in consistently new ways. The agency's mountain of awards and rapid expansion attest to the effectiveness of their campaigns. For more information, please visit http://www.grupogallegos.com
About California Milk Processor Board:
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
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