The Dove Movement for Self-Esteem aims to reach 15 million girls globally with self-esteem programming by 2015. Together with experts and key partners, the brand has reached more than 9 million girls. The commitment to this goal is underscored with a Spanish-language web platform that will house self-esteem resources and reach countless more girls. Women who wish to access these materials in Spanish can visit www.vivemejor.com.
Retailers Join the Conversation
Retailers across the country are doing their part to get the nation talking about this important issue. More than 1,000 Walmart stores nationwide will have a designated area called the "Let's Talk" wall where visitors can share a message of encouragement with girls throughout the weekend. Consumers can pick up a copy of Beautiful and Bold Presented by Dove, an 80 page magazine and CD, which are available for a limited time only at Walmart. The Kroger Co. hosted a private event for 250 girls from the Boys & Girls Clubs at its headquarters in Cincinnati.
Women who want to join the Dove Movement for Self-Esteem and participate in the Dove Self-Esteem Weekend can do so in several ways. Visit www.Dove.com/self-esteem for more information on events at local retailers and the Dove Facebook page, Facebook.com/Dove, to access free tools and resources to motivate and inspire young girls. These tools and resources include:
-- Download a "Let's Talk" toolkit for tips on how to talk to a girl about self-esteem and overcome conversation obstacles, experience real-life scenarios of and learn how to replicate a "Let's Talk" rally in your own neighborhood -- Inspire women everywhere by sharing your stories and photos of how you talked to a girl in your life about self-esteem
"Amazing things can happen when we come together," said Rob Candelino, vice president, Unilever Skincare. "Dove has not wavered in its commitment to the next generation. The Self-Esteem Weekend shows that we can bring everyone together - businesses, families, communities - into this exciting and necessary movement. We have a way for everyone who wants to join us in our efforts."
The Dove Self-Esteem Weekend is one of many ways that women can join the brand in its efforts to build confidence in girls. Women can continue to join the conversation and share their stories and messages of inspiration with the brand - and each other - throughout the year via social media channels (Facebook and Twitter). Women who wish to learn more about the Dove((R) )Movement for Self-Esteem, or wish to access tools and resources to inspire a girl in their life can visit www.dove.com/self-esteem for more information.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. According to the Girl Scout Research Institute, approximately one in every two adult women (49%) in the U.S. has at some point been a member of Girl Scouts. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U or visit www.girlscouts.org.
