SER (www.serflorida.org) is the program partner for Miami and Los Angeles. This national network of community based organizations helps Hispanics achieve economic freedom and self-sufficiency through employment, education and empowerment. Through the Johnnie Walker My Label is Black program, workshops on subjects such as job search, financial literacy and community resources, Hispanic men will be able to develop the skills to become more successful.
"As a ball player, I know that greatness is achieved through teamwork and collaboration. I'm proud to bring this same spirit to my partnership with Johnnie Walker, and to say that My Label is Johnnie Walker Black," added Jorge Posada.
"Whether hosting a radio program or spinning for a packed audience at a New York City nightclub, I feed off the energy of my fans," said Alex Sensation. "My success has been achieved collectively, which is what this program is all about. I'm proud to say My Label is Johnnie Walker Black."
Social ResponsibilityJohnnie Walker encourages consumers to drink responsibly. When getting ready for a night out, it's important to plan ahead and leave the keys at home, designate a driver or take a taxi.
ABOUT Johnnie Walker(R):Johnnie Walker(R) is the world's leading Scotch whisky brand. Its portfolio features five award-winning whiskies--Red Label(R), Black Label(R), Green Label(R), Gold Label(R), and Blue Label(R) --imported and distributed in the United States by Diageo North America. At the 2007 San Francisco World Spirits Competition, The Johnnie Walker Blue Label Anniversary Pack, created to honor the 200th birthday of founder and original blender John Walker, was named "Best Blended Scotch," and Green Label was named "Best Blended Malt Scotch." More than 4 bottles of Johnnie Walker are consumed every second, and more than 120 million bottles are sold every year in more than 200 countries. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality. Additional information about Johnnie Walker may be found at http://www.johnniewalker.com/.
About Diageo:Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Please Drink Responsibly. JOHNNIE WALKER Blended Scotch Whisky (R) 2012 Imported by Diageo, Norwalk, CT.
Photo: http://photos.prnewswire.com/prnh/20121004/FL86027-ahttp://photos.prnewswire.com/prnh/20121004/FL86027-bhttp://photos.prnewswire.com/prnh/20121004/FL86027-cPRN Photo Desk, firstname.lastname@example.orgJohnnie Walker
Web site: http://www.johnniewalker.com/
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