News Column

American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda Sales Surge; Acura RDX Sales Up More Than 119 Percent

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TORRANCE, California, Oct. 2, 2012 /PRNewswire-HISPANIC PR WIRE/ -- American Honda today reported September 2012 U.S. sales of 117,211 units, an increase of 30.9 percent compared with September 2011. The Honda Division posted September 2012 sales of 102,845 units, an increase of 29.3 percent compared with September 2011. Acura's U.S. September sales of 14,366 units increased 43.5 percent compared with September 2011.



(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO )



Honda
- Accord leads all Honda vehicles in September with 29,182 in sales posting a 56.6-percent gain compared to the year prior




- Civic gains 57.0 percent compared with September 2011 with 21,546 in sales



- CR-V sets a new September record with sales of 22,268, up 13.6 percent



"The all-new 2013 Accord hit dealerships in mid-September and our dealers are already seeing a significant increase in customer traffic surrounding the new model," said John Mendel, American Honda executive vice president of sales. "Combined with the strength of key models such as Civic, CR-V and Odyssey, Honda is once again firing on all cylinders as we enter fall."

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Acura - RDX sets its 5th-consecutive record sales month with 2,938 units, up 119.9 percent compared to September 2011

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- MDX retains the top-selling Acura title with sales of 4,692 units, up more than 60.4 percent from September 2011

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- TL sedan sales up 29.1 percent from last year with 3,236 in monthly sales

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"Acura's core models of TL and MDX continue as a driving force for the brand," said Jeff Conrad, vice president of Acura sales. "Now, we have new products such as RDX setting monthly sales records and the ILX continuing to carve out a foothold as the gateway to our lineup."

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The daily selling rate (DSR) is calculated with 25 days for September 2012 and 25 days for September 2011. Year-to-date, the DSR is calculated with 230 days for 2012 and 229 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

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For more information about Honda vehicles, please visit http://www.automobiles.honda.com. For media inquiries please visit http://www.hondanews.com. For more information about Acura vehicles, please visit http://www.acura.com. For media inquiries please visit http://www.acuranews.com.

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American Honda Vehicle Sales For September 2012

\xA0

Month-to-Date

Year-to-Date

\xA0

September

September

DSR**

MoM

September

September

DSR**

YoY

\xA0

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

American Honda Total

117,211

89,532

30.9%

30.9%

1,066,458

859,797

23.5%

24.0%

\xA0\xA0 Total Car Sales\xA0

62,657

43,809

43.0%

43.0%

585,649

465,740

25.2%

25.7%

\xA0\xA0 Total Truck Sales

54,554

45,723

19.3%

19.3%

480,809

394,057

21.5%

22.0%

\xA0\xA0\xA0\xA0\xA0 Honda Total Car Sales

55,969

38,147

46.7%

46.7%

528,965

420,160

25.3%

25.9%

\xA0\xA0\xA0\xA0\xA0 Honda Total Truck Sales

46,876

41,375

13.3%

13.3%

421,720

350,491

19.8%

20.3%

\xA0\xA0\xA0\xA0\xA0 Acura Total Car Sales

6,688

5,662

18.1%

18.1%

56,684

45,580

23.8%

24.4%

\xA0\xA0\xA0\xA0\xA0 Acura Total Truck Sales

7,678

4,348

76.6%

76.6%

59,089

43,566

35.0%

35.6%

Domestic Car Sales\xA0

55,182

34,556

59.7%

59.7%

508,372

364,630

38.8%

39.4%

\xA0\xA0 Honda Division

50,209

32,049

56.7%

56.7%

475,395

341,750

38.5%

39.1%

\xA0\xA0 Acura Division

4,973

2,507

98.4%

98.4%

32,977

22,880

43.5%

44.1%

Domestic Truck Sales\xA0

54,172

40,626

33.3%

33.3%

442,143

363,329

21.2%

21.7%

\xA0\xA0 Honda Division

46,494

36,278

28.2%

28.2%

383,054

319,763

19.3%

19.8%

\xA0\xA0 Acura Division

7,678

4,348

76.6%

76.6%

59,089

43,566

35.0%

35.6%

Import Car Sales

7,475

9,253

-19.2%

-19.2%

77,277

101,110

-23.9%

-23.6%

\xA0\xA0 Honda Division

5,760

6,098

-5.5%

-5.5%

53,570

78,410

-32.0%

-31.7%

\xA0\xA0 Acura Division

1,715

3,155

-45.6%

-45.6%

23,707

22,700

4.0%

4.4%

Import Truck Sales

382

5,097

-92.5%

-92.5%

38,666

30,728

25.3%

25.8%

\xA0\xA0 Honda Division

382

5,097

-92.5%

-92.5%

38,666

30,728

25.3%

25.8%

MODEL BREAKOUTS BY DIVISION

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Honda Division Total

102,845

79,522

29.3%

29.3%

950,685

770,651

22.8%

23.4%

\xA0\xA0\xA0 Fit

4,660

4,734

-1.6%

-1.6%

38,578

47,968

-19.9%

-19.6%

Memo:\xA0 Fit-EV

16

0

0.0%

0.0%

0

0

0.0%

0.0%

\xA0\xA0 Accord\xA0

29,182

18,639

56.6%

56.6%

247,847

181,014

36.3%

36.9%

\xA0\xA0\xA0\xA0 Memo:\xA0 Accord Hybrid

0

0

0.0%

0.0%

0

0

0.0%

0.0%

\xA0\xA0 Civic *

21,546

13,724

57.0%

57.0%

234,029

167,384

39.2%

39.8%

\xA0\xA0\xA0\xA0 Memo:\xA0 Civic Hybrid

493

305

61.6%

61.6%

5,661

3,155

78.6%

79.4%

\xA0\xA0 S2000

0

0

0.0%

0.0%

0

3

-100.0%

-100.0%

\xA0\xA0 Insight

246

512

-52.0%

-52.0%

5,047

13,618

-63.1%

-62.9%

\xA0\xA0 CR-Z

335

537

-37.6%

-37.6%

3,461

10,172

-66.1%

-66.0%

\xA0\xA0 FCX Clarity

0

1

-100.0%

-100.0%

3

1

198.7%

200.0%

\xA0\xA0 Odyssey\xA0\xA0

11,365

8,818

28.9%

28.9%

97,824

76,021

28.1%

28.7%

\xA0\xA0 Crosstour\xA0

2,138

1,148

86.2%

86.2%

14,995

14,088

6.0%

6.4%

\xA0\xA0 Pilot\xA0

10,045

10,306

-2.5%

-2.5%

85,288

81,703

3.9%

4.4%

\xA0\xA0 CR-V *

22,268

19,604

13.6%

13.6%

213,381

161,035

31.9%

32.5%

\xA0\xA0 Element\xA0

0

799

-100.0%

-100.0%

3

11,168

-100.0%

-100.0%

\xA0\xA0 Ridgeline

1,060

700

51.4%

51.4%

10,229

6,476

57.3%

58.0%

Acura Division Total

14,366

10,010

43.5%

43.5%

115,773

89,146

29.3%

29.9%

\xA0\xA0 TL\xA0

3,236

2,507

29.1%

29.1%

26,848

22,880

16.8%

17.3%

\xA0\xA0 TSX

1,681

3,112

-46.0%

-46.0%

23,378

21,721

7.2%

7.6%

\xA0\xA0\xA0\xA0 Memo:\xA0 TSX Wagon

308

261

18.0%

18.0%

3,044

2,432

24.6%

25.2%

\xA0\xA0 ILX

1,737

0

0.0%

0.0%

6,129

0

0.0%

0.0%

\xA0\xA0\xA0\xA0 Memo:\xA0 ILX Hybrid

140

0

0.0%

0.0%

535

0

0.0%

0.0%

\xA0\xA0 RL

34

43

-20.9%

-20.9%

329

979

-66.5%

-66.4%

\xA0\xA0 MDX\xA0

4,692

2,925

60.4%

60.4%

38,646

31,684

21.4%

22.0%

\xA0\xA0 ZDX\xA0

48

87

-44.8%

-44.8%

642

1,220

-47.6%

-47.4%

\xA0\xA0 RDX\xA0\xA0

2,938

1,336

119.9%

119.9%

19,801

10,662

84.9%

85.7%

Selling Days

25

25

\xA0

\xA0

230

229

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\xA0\xA0 *\xA0 Honda and Acura vehicles are made of domestic & global sourced parts.

\xA0**\xA0 Daily Selling Rate

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Month-to-Date

\xA0

Year-to-Date

\xA0

\xA0

September

September

DSR**

MoM

September

September

DSR**

YoY

\xA0

2012

2011

% Chg.

% Chg.

2012

2011

% Chg.

% Chg.

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

\xA0

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Hybrid

1,214

1,354

-10.3%

-10.3%

14,704

26,945

-45.7%

-45.4%

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SOURCE\xA0 American Honda Motor Co., Inc.