HispanicBusiness

Track 2 will include panel expert that will share their stories on successful best practices as it relates to social media. The objective of the Social Media session will be to provide the participants insight into the impact social media has on business and communications. Technology has greatly impacted how organizations communicate with not only their consumers but also their employees. A social shift in Internal and External Communications is taking place and now a significant number of Social Media platforms are redefining how small and large organizations can improve productivity and develop effective corporate communications. Experts and representatives from leading organizations will share case studies and presentations about how Social Media is changing the way "we do business" and communicate. We will look at challenges and opportunities, time and resources required, and the results that can be achieved. Please join us in welcoming Manny Santos, Director of the Hispanic Division, MultiVu - A PR Newswire Company, who will be the moderator for the session. The presenters for session 1 are: Michael Pranikoff, Global Director - Emerging Media, PR Newswire; Holly Potter, Vice President of Brand Communication Kaiser Permanente and Jessica Lagala, Digital Strategist, TMP. Session 2 panelists are: Alejandro Hernandez, Senior Vice President, Wells Fargo; Catherine Hernandez, Vice President of Brand Communication, Kaiser Permanente; Michael Pranikoff, Global Director - Emerging Media, PR Newswire and Jessica Lagala, Digital Strategist, TMP.

The afternoon will highlight the NHCC In-School Program, NHCC Journey to Excellence Hispanic Leadership Pipeline, sponsored by Walmart. Frank Alvarez, CEO of the Hispanic Scholarship Fund, will be the presenter for this session and will share his story on realizing your full potential and a young Latino leader. NHCC will also be partnering with universities, colleges and this year with two high schools in the area to connect students from the different participating institutions to network, learn from each other, get to know professional Latino leaders and their professional experience, hear testimonials and share insights. Energizing and building the future pipeline of Latino leaders is a commitment that should come from our entire society. Just because Latinos are the fastest growing minority in the United States does not mean Latinos are the only one to build that pipeline. It is the tradition and commitment of NHCC and its member organizations to join together in providing an interactive forum to inspire and encourage young Latinos to accomplish their goals.

The NHCC CEO Forum, "Conversations in the C-Suite" focused on healthcare disparities will be showcased on Thursday, October 4(th). Presenter: George Halvorson, CEO of Kaiser Permanente and Luke Visconti, CEO DiversityInc will lead sessions to discuss the healthcare environment and engage with NHCC members to identify key intersections between the healthcare challenge and the Hispanic/Latino world. Not a day goes by without discussion of healthcare in the news or among leaders in the US. Closing the gap of healthcare disparities needs to be in the forefront of discussion in our society. Industry leaders such as Kaiser Permanente are working to address the ways they are closing the gap in healthcare. Healthcare is more than just an industry; healthcare is uniquely intertwined with economic competitiveness, political and corporate leadership, technology and innovation, education, environmental advocacy, social responsibility, national security, and much more. Our "Conversations in the C-Suite" panelist is: Tony Barrueta, SVP of Government Relations, Kaiser Permanente, Louise McDonald of Herman Miller, President of Healthcare business and David A. Martinez, MD, founder and CEO of CLICKVIEW CORPORATION.

The afternoon will highlight an Interactive Leadership Workshop by Southern Methodist University - Cox School of Business. Presenters: Jerry Magar, founding Director of Organizational Effectiveness with Southern Methodist University and Dr. Frank Lloyd, Associate Dean, Executive Education, will explore best practices on leading through change. This session will explore the premise that regardless of the depth or intensity of change, we as humans react in very predictable ways. You'll learn why the same behaviors that may have been effective in one environment, when transferred to the dynamics of change, can be not just ineffective but downright dangerous. You will learn specific tools to help manage productivity and minimize disruption during times of change. Operating from the belief that change is not just a one-time shot, but a way life...these principles create the capacity for individuals and organizations to not merely survive in the challenging times of change but to thrive in them.

The National Hispanic Corporate Council is a non-profit organization working with corporate America since 1985 to provide its member companies a multi-layered approach and resources to effectively maximize the diversity of the Hispanic market. The NHCC offers programs such as the Corporate Executive Leadership Program, bi-annual conferences focusing on leadership, human resources, supplier diversity, marketing and community relations within the foundation of corporate social responsibility as well bringing the learning to your desktop with a series of webinars on "Leveraging Affinity Groups", "Conversations with the C-Suite" and "Lunch-n-Learns" with subject matter experts. For more information, please visit www.nhcchq.org.

Contact :

Zuleika CuevasVice President & Director of OperationsNational Hispanic Corporate Council1050 Connecticut Ave., NW 10th FloorWashington, DC 20036Office: 202-772-1100/Direct line: 202-528-7229/Fax: 202-772-3101

National Hispanic Corporate Council

Web site: http://www.nhcc-hq.org/