Past the famous Country Club -- which hosted acts from Tina Turner to U2's Los Angeles debut in 1981 -- now Iglesia de Restauracion, a church of mostly Guatemalan and Salvadoran immigrants.
And up to the boarded-up Reseda Theater, which opened in 1948 and closed 40 years later while showing Spanish-language films. The landmark was featured in the film "Boogie Nights" which centered around the lives of porn performers in the Valley.
Ambitious plans by the Community Redevelopment Agency of Los Angeles to convert the theater into a mixed-use restaurant-apartment complex were recently thwarted when the state shut down all CRAs.
More than $63 million in makeovers planned by the CRA were scrubbed in central Reseda, Sweeney said.
The Reseda Theater now sits in limbo along with other blighted properties along Sherman Way.
"We've been wondering what's happening for two years," said Iaccino, who is running for Los Angeles City Council, gazing from the theater's sidewalk terrazzo to its soaring marquee, topped by a daytime moon. "We've got empty buildings. Boarded-up buildings.
"Before, we had small business activity. Now we have empty buildings."
There are rug sellers, check cashiers, dentists, appliance stores and empty storefronts. Across from the intersection's renowned Traders Loan & Jewelry pawnshop, there is what was once the Reseda State Bank, one of the oldest buildings in town.
This is where Paul Goldman's father set up Allen's Flower Market nearly 30 years ago.
"I grew up in Hollywood," said Goldman, 48, arranging a dozen red roses. "Back then, we made fun of the Valley. Now we all live in the Valley. We enjoy living out here. What was once a suburb now is very urban.
"There's no reason why, with a couple of nice additions such as a big box (store), we couldn't once again become a draw."
Aura Estrada, originally from Guatemala, has bet two businesses on it. Not far from the Restauracion church, she opened Aura's, a high-end California fusion diner, and CS Earth Origins, which sells nutritional supplements.
"The response (has been) amazing," said Estrada, 35, who once operated restaurants in North Hollywood. "People were afraid to come in -- (saying) 'It's too fancy,' 'too expensive.' They couldn't believe it.
"So far, so good. I can't complain. I like Reseda."
Some have been less than enthusiastic.
In his rock hit "Free Fallin'," Tom Petty told the world, "It's a long day livin' in Reseda." Mike Doughty of Soul Coughing also sang the less-than-poetic line, "We are all in some way or another going to Reseda to die."
Hollywood has been far more kind.
Director John Ford founded the Field Photo Memorial Farm, where former World War II photographers once tipped glasses with the likes of actor Jimmy Stewart.
Once the home of Filmation Studios, which created "The Archie Show" and "Fat Albert" cartoons, among others, Reseda has been featured in such movies as "Grease," "Drive" and the L.A. River chase in "Terminator 2: Judgment Day." The Reseda Drive-In, once featured in "Targets" starring Boris Karloff, is long gone.
In 1984, Mr. Miyagi took a Reseda teen and turned him into the "Karate Kid" at the South Seas apartments on Saticoy Avenue.
While its Los Angeles Jewish Home celebrates its 100th year, other Reseda businesses have been voted among L.A.'s best -- including Fab Hot Dogs, Ramen Nippon, Valley Produce and California Nursery. On any given day, Las Fuentes and its Melody's Mexican Kitchen are jammed.
That's why Truxillo, who works in the entertainment industry, chose to move his pregnant wife and young daughter to Reseda.
Their house, which abuts the Los Angeles River, is home to a garden of cucumbers, raspberries and artichokes.
"It's a blast," said Truxillo, chair of the neighborhood council's centennial committee. "We're all excited about expressing what Reseda is all about.
"One hundred years of the past, 100 years preparing for the future. We're trying to create the future of Reseda."
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