HispanicBusiness

The charities each celebrity will be playing for:

Eva Longoria -- The Eva Longoria Foundation: The Eva Longoria Foundation helps Latinas build better futures for themselves and their families through education and entrepreneurship. The Eva Longoria Foundation supports programs which help Latinas excel in school and attend college, and works to provide Latina entrepreneurs with career training, mentorship, capital and opportunity. By investing in Latinas, the Eva Longoria Foundation hopes to build a stronger future for our country.

Jonah Hill and Kristen Bell -- Harlem Grown: Harlem Grown is a non-profit organization that partners with the NYC Parks Department, Department of Education and a variety of food advocacy and community agriculture organizations. Their mission is to increase the capacity of communities and students to access nature and green spaces, to engage these communities with nutritional and outdoor educational opportunities and improve access to a wider range of healthy foods while focusing on food justice issues.



Edward Norton and Sophia Bush -- Maasai Wilderness Conservation Trust: The Maasai Wilderness Conservation Trust works to protect the legendary ecosystems and astounding biodiversity of East Africa. MWCT aims to preserve the Maasai way of life through responsible eco-safaris and comprehensive programs in conservation, health and education that directly benefit local Maasai communities.

John Legend -- The Show Me Campaign: The Show Me Campaign works to fight poverty using proven solutions that give people the opportunity to survive, thrive, and succeed. Believing that equal access to quality education is the civil rights issue of our time, the Show Me Campaign promotes education reform in the United States. In Africa, Show Me has worked with Millennium Promise to provide clean water, health care, education and other basic tools that break the cycle of poverty.

Snoop Lion -- The Snoop Youth Football League: Founded by entertainment icon Snoop Lion, The Snoop Youth Football League is a non-profit organization providing inner-city children the chance to participate in youth football and cheer. The SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics.



Paul Pierce -- Truth On Health -- The Truth Fund: Boston Celtics captain Paul "The Truth" Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. The Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles -- incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.

Play A Celebrity Sweepstakes

Players will also have a chance to play a game of Words With Friends against their team's celebrity. As part of the Words With Friends Celebrity Challenge, players who join a celebrity team and play five words in any Words With Friends game during the tournament will be automatically entered in the Play A Celebrity Sweepstakes. Winners will be announced on www.WordsCelebrityChallenge.com on October 4. Limit one entry per person. No purchase or word play is necessary;

Words With Friends is available for free from the App store on iPhone, iPad and iPod touch for $2.99.

In 2011 CrowdRise topped Mashable's list of "Most Innovative Crowdfunding Platforms" and was named a "Top 25 Best Global Philanthropist" by Barron's. CrowdRise was founded by actor and activist Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.