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Pawn Stars to Headline WOMMA Summit 2012 in Las Vegas With Nestle, Coca-Cola, 3M, MasterCard, and Turner Broadcasting, Inc.

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LogoThumbnailRick Harrison of the History Channel's hit show Pawn Stars shares his journey from a pawn store owner to a Pawn Star and explains how word of mouth helped make it all possible.Tracker

CHICAGO, IL -- (Marketwire) -- 09/24/12 -- The Word of Mouth Marketing Association (WOMMA) announced the keynote and general session speakers for the WOMMA Summit 2012 conference in Las Vegas, Nov. 12-14. Hear incredible success stories from celebrity keynote Pawn Stars, Turner Broadcasting System, Inc., Coke, Facebook, IBM, and American Express.

Rick Harrison, the star of the hit History Channel series Pawn Stars, will keynote our opening session at WOMMA Summit 2012 where he will discuss his word of mouth journey from Pawn store owner to Pawn Superstar.

WOMMA Summit 2012 features over 40 innovative and trend setting case studies on the best word of mouth and social media campaigns -- and fans of the hit History Channel television series "Pawn Stars" are in for a big surprise. WOMMA Summit attendees can look forward to hearing from their favorite hard-bargainer Rick Harrison live and in-person on opening day at the Wynn Las Vegas.

WOMMA Summit 2012 is all about the best practices and emerging trends in word of mouth and social media marketing. The fall conference will provide the resources and skills brands and agencies alike need to stay relevant in the ever-evolving social media and word of mouth marketing realms.

"Whether it's called word of mouth marketing, brand advocacy, or just advocacy, it's increasingly important for brands in today's marketing mix, in which consumers are more important than ever before," said David Witt, WOMMA Chairman and Director, Global Digital Marketing and Brand PR, the Hershey Company. "That's what the WOMMA Summit is about and why it's a must-attend event."

This year's agenda will feature an out-of-the-box approach to word of mouth marketing with Nestlé's Pete Blackshaw, Facebook's Sean Bruich, Social@Ogilvy's John Bell, word of mouth marketing research expert Brad Fay, Turner Broadcasting, Inc. Chief Research Officer Jack Wakshlag, and many more.

At WOMMA Summit, marketers will learn how to:

•Make the move from Social Media to Social Business •Manage social media crises both online and offline •Stay relevant in front of Millennials •Engage peer influencers to drive brand advocacy •Integrate mobile into your marketing mix

Below are other key topics and notable brands presentation that will take the stage at the Wynn Hotel Nov. 12-14.

•Opening Day Extravaganza with Rick Harrison from the cast of the hit reality show Pawn Stars •Keynote with Pete Blackshaw, Global Head of Digital Marketing and Social Media at Nestlé: Stories From Transforming Digital The Nestlé Way •General Session with Jackie Huba: Monster Business -- Loyalty Lessons from Lady Gaga •Brands Only Session Keynote with Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, Inc. •Fueling Advocacy -- Nissan's Most Innovative Year Ever •NBC Universal: Social and Influencer Marketing Excites NBC Olympic Fans •Wrangler Jeans: Amplifying Partnerships with Social Media Integration •What you need to know regarding WOMMA's updated Social Media Disclosure Guide •A red carpet opening ceremony at Tryst Nightclub -- Sponsored by AT&T •The WOMMY Awards Dinner honoring the best word of mouth marketing case studies of the last year with MC Clint Holmes

"Social TV, social advertising, and advocacy all play prominent roles in driving word of mouth," says WOMMA President Suzanne Fanning. "WOMMA Summit will deliver exciting case studies, emerging trends, and thought provoking ideas that will equip marketers with everything they need to make their brands or products the most talked about in their categories."

Find more information here:

Hotel & Travel:
Full Agenda:
How to submit for a press credential:


WOMMA,, is the official trade association in the word of mouth and social media marketing industries. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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Todd Schorle

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