At WOMMA Summit, marketers will learn how to:
•Make the move from Social Media to Social Business •Manage social media crises both online and offline •Stay relevant in front of Millennials •Engage peer influencers to drive brand advocacy •Integrate mobile into your marketing mix
Below are other key topics and notable brands presentation that will take the stage at the Wynn Hotel Nov. 12-14.
•Opening Day Extravaganza with Rick Harrison from the cast of the hit reality show Pawn Stars •Keynote with Pete Blackshaw, Global Head of Digital Marketing and Social Media at Nestlé: Stories From Transforming Digital The Nestlé Way •General Session with Jackie Huba: Monster Business -- Loyalty Lessons from Lady Gaga •Brands Only Session Keynote with Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, Inc. •Fueling Advocacy -- Nissan's Most Innovative Year Ever •NBC Universal: Social and Influencer Marketing Excites NBC Olympic Fans •Wrangler Jeans: Amplifying Partnerships with Social Media Integration •What you need to know regarding WOMMA's updated Social Media Disclosure Guide •A red carpet opening ceremony at Tryst Nightclub -- Sponsored by AT&T •The WOMMY Awards Dinner honoring the best word of mouth marketing case studies of the last year with MC Clint Holmes
"Social TV, social advertising, and advocacy all play prominent roles in driving word of mouth," says WOMMA President Suzanne Fanning. "WOMMA Summit will deliver exciting case studies, emerging trends, and thought provoking ideas that will equip marketers with everything they need to make their brands or products the most talked about in their categories."
Find more information here:
Hotel & Travel: http://womma.org/summit/travel/
Full Agenda: http://womma.org/summit/agenda/
How to submit for a press credential: http://womma.org/summit/media/
WOMMA, http://www.womma.org, is the official trade association in the word of mouth and social media marketing industries. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
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