HispanicBusiness

Social Media Week Chicago also welcomes media partners Fast Company and WBEZ. Additional partners include Hyatt Regency Chicago, Chicago Architecture Foundation, Sound-Bar, Rockit Bar & Grill, the College of Media/University of Illinois at Urbana-Champaign, Berghoff, Wow Bao, KIND Snacks, O.N.E. Coconut Water and Wava Media.

"We're thankful for our sponsors and partners who are helping make Social Media Week Chicago a huge success," said Paul M. Rand, president and CEO of Zócalo Group. "The caliber of global companies and organizations joining this year's roster is proof of social media's growing importance across all facets of business and life."

Occurring simultaneously in 13 cities around the globe, Social Media Week 2012 offers a unique global platform that will provide participants with cutting-edge information and the latest trends in social and mobile media. Events highlight the intersection of social media and a wide range of topics including business, technology, politics, arts, sports and education.

For more information on Social Media Week Chicago, visit http://socialmediaweek.org/chicago/ or follow the conversation on Facebook or @SMWChicago and #SMWChicago on Twitter. For exclusive interviews, reviews and insights related to the social space, or to find a full list of keynote speakers and Advisory Board members, check out the Social Media Week Chicago blog at http://socialmediaweek.org/chicago/chicago/blog/.

About Zócalo Group

Zócalo Group is a full-service word-of-mouth and social media marketing agency, helping leading consumer and business to business brands become the most talked about and recommended in their categories. Based in Chicago, Zócalo Group has received numerous industry awards for brand programs and measurement initiatives. Zócalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum. For more information, please visit www.zocalogroup.com.

About the Chicago Tribune

For 164 years, the Chicago Tribune has been a market-leading publication of the Tribune Company. Reaching five million readers each week in print, online and through radio, television and live events, the Tribune is known for its public service journalism and watchdog reporting. In 2010, the Tribune launched Trib Nation, a community outreach and audience engagement program that includes a broad menu of live events such as Chicago Forward: Conversations About the Future, a series of public policy discussions; programs by columnists and other journalists; literary events including Author Talks, Lit Fest, and Literary Awards; and classes and seminars under the banner TribU: Lessons for Life.

About Brickfish

Brickfish® is the award winning social media marketing technology company whose Brickfish Enterprise Platform® helps agencies and Fortune 2000 companies ignite consumer engagement to drive e-commerce transactions and provide actionable data and insights. The Brickfish social media solution has generated 600 million consumer engagements and conversations for market leaders including Microsoft and Nike. Brickfish's patent pending platform with its Viral Map® and Geo View technologies track reach, frequency, and viral activity in real time across the Web. Chicago based Brickfish is a Red Herring Global 100 winner and an OMMA Award winner for Best Viral Campaign. For more information, please visit www.brickfish.com.