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MyStudio Contestants to Appear on "THE X FACTOR"

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LOS ANGELES, CA -- (Marketwire) -- 09/12/12 -- Studio One Media, Inc. (OTCBB: SOMD) (OTCQB: SOMD), a leading edge entertainment & technology company, today announced that once again MyStudio® auditioners will appear and compete on THE X FACTOR! Last year several MyStudio auditioners made it into the top 32, including "Drew" who went all the way to being one of the final three female contestants.

Thousands of auditions were conducted at MyStudio's for THE X FACTOR in nineteen (19) cities across America this season. Seven (7) MyStudio HD Recording Studios were set up in malls and resorts located in Los Angeles, CA, Las Vegas, NV, Phoenix, AZ, Nashville, TN, Honolulu, HI and Paramus, NJ.

The new Pepsi mobile MyStudio, which hit the road in conjunction with Pepsi's national taste test tour, provided singers access to an additional twelve (12) MyStudio X Factor audition cities. Studio One's custom built Pepsi Mobile MyStudio held auditions in Mashantucket, CT, Dallas, TX, Minneapolis, MN, Denver, CO, Salt Lake City, UT, Sacramento, CA, Oklahoma City, OK, Tulsa, OK, Huntsville, AL, Birmingham, AL, Raleigh, NC, Clayton, NC and Baltimore, MD. The Pepsi Mobile MyStudio was the first of its kind ever created and used for auditions for a TV singing competition show.

"We had another fantastic year of THE X FACTOR MyStudio auditions both in the malls and with the new Pepsi mobile MyStudio," said Simon Cowell. "We are very excited about some of the talent that we discovered through MyStudio."

"We're excited to once again have MyStudio contestants be chosen to appear and compete on THE X FACTOR," said Larry Ryckman, CEO of MyStudio, Inc. "We encourage everyone to tune in to THE X FACTOR weekly and follow their favorite MyStudio member and other contestants through their incredible journey."

Auditions for season two of THE X FACTOR were also conducted online and through open auditions in five (5) cities; Kansas City, KS, Austin, TX, San Francisco, CA, Greensboro, NC and Providence, RI.

In April, 2011, Studio One Media signed a multi-year agreement to conduct auditions for THE X FACTOR through its MyStudio HD Recording Studios. THE X FACTOR is the first singing competition show to utilize the state-of-the-art MyStudio Recording Studios, giving more people the chance to become a global superstar and win a $5 million recording contract with Syco/Sony Music.

Simon Cowell and L.A. Reid will be joined by new judges, global pop icon Britney Spears and multi-talented artist Demi Lovato as they travel the nation searching for undiscovered talent 12 years old or over -- both solo artists and vocal groups -- who are worthy of the largest prize in television history.

Studio One recently partnered with globally recognized Hard Rock International to open MyStudio HD Recording Studios at multiple Hard Rock locations across America.

About MyStudio® HD Recording Studios
The award-winning MyStudio is a self-contained, state-of-the-art, audio/video recording studio that offers true professional recording studio-quality audio and HD broadcast-quality video with an ease, economy and convenience never before available. MyStudio eliminates the high cost, technological and logistical barriers inherent in the creation of high-quality online video content, thereby opening up a new world of opportunities for the creation of user-generated video content by amateurs and professionals alike. MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes, auditions, personal messages and greetings. A recording session for up to five minutes costs only $20. Using Hollywood-style green screen technology, MyStudio users can choose from over 1,000 HD virtual backgrounds for their videos or they can upload their own custom backgrounds. In addition, MyStudio offers thousands of licensed karaoke tracks from Sony/ATV Music Publishing, Universal Music Publishing Group, EMI Music Publishing, and BMG Chrysalis, thereby allowing consumers to legally create music videos for public viewing online. Within minutes of recording, videos are automatically uploaded to the MyStudio.net website, which offers free member profile pages and video sharing in a social networking environment. At MyStudio.net, members can enter contests, receive free DVDs of their videos, download MP3 audio files and access embed codes. MyStudio, Inc., is owned and operated by Studio One Media, Inc. ("Studio One") (OTCBB: SOMD).

About Syco/Simon Cowell
Syco, with offices in London and Los Angeles, is a global music, television and film production joint venture between Simon Cowell and Sony Music Entertainment. Syco Television owns and produces the BAFTA Award-winning "The X Factor," which has topped the charts around the world. Syco Television is also the owner of the "Got Talent" television format. Versions of both "The X Factor" and "Got Talent" are co-produced by Syco, and are shown in more than 70 countries and have won multiple awards including national television awards and BAFTAs.

Syco is also the record label home for such diverse international recording stars as Leona Lewis and Il Divo. Cowell has worked with artists selling more than 200 million albums and delivering more than 180 No. 1 records. Britain's Got Talent in 2009 launched the global singing career of Susan Boyle. Her debut Syco album sold over 8 million units in six weeks, making it the world's biggest-selling album of 2009 and the fastest-selling album in history and a total of 20 million records to date.

In 2009, Cowell was named No. 1 in Hollywood Reporter's Top 50 Most Powerful in Reality TV and Entertainment Weekly's Top Entertainer of the Year. In 2010 Simon Cowell was awarded Variety International's Humanitarian Award for his extensive charitable work, The Rose d'Or Golden Jubilee Award and BAFTA's Special Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also appeared on Time Magazine's list of Most Influential People in the World and was awarded the International Emmy Founders Award.

About Studio One Media, Inc.
Studio One Media, Inc. ("Studio One") is a diversified media and technology company with offices in Scottsdale, Arizona and Hollywood, California. Studio One is engaged in the research and development of proprietary, leading-edge audio and video technologies for professional and consumer use. Studio One subsidiaries and divisions include MyStudio, Inc., AfterMaster Audio Labs, Inc. and MyStudio Music. Studio One has entered into licensing agreements with Sony/ATV Music Publishing, Universal Music Publishing Group, EMI Music Publishing, BMG Chrysalis and strategic relationships with Mark Burnett Productions, RealtyWanted.com, Back Stage Casting and Simon Cowell's "The X Factor". For more information go to www.mystudio.net.

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of management of Studio One Media, Inc. and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statement herein. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from the statements made herein are: (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive stockholder approval of certain actions, if required, (3) failure to compete in a rapidly changing marketplace, (4) failure to retain key employees, (5) failure to raise adequate capital to support the growth and operations of the Company, and (6) other factors affecting the operation of the business of Studio One. More detailed information about these and other factors that may affect current expectations may be found in filings by Studio One as applicable, with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. Any forward looking statement contained in this press release by Studio One speaks only as of the date on which it is made. Studio One is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.



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Media Contact:
Anna Madrid
MyStudio | AfterMaster | ProMaster
amadrid@studioonemedia.com
Office: 310-657-4886
Cell: 480-559-4711

Melanie Pritchett
Syco Entertainment
Melanie.pritchett@sonymusic.com
Cell: 713 306 1472

Investor Relations
Inquiries:

Ross Dimaggio
DRC Partners, LLC
609-718-0777



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