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TCL Strengthens Foothold in South American Market With Record Sales

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LogoThumbnailTCL Corporation showcases its full line-up of products at the China Sourcing Fair in BrazilTracker

SAO PAULO, BRAZIL -- (Marketwire) -- 08/16/12 -- TCL Corporation, one of the largest consumer electronics enterprises in China, presents its full line-up of products in the China Sourcing Fair, including smart TVs, mobile phones, air conditioners and small appliances. TCL is the most attractive booth in the Chair Sourcing Fair Sao Paulo. All the visitors are quite interested in TCL's 3D smart TV, Touch Screen TV and Dual-screen smart TV, and some of the local buyers were asking for further meeting with TCL after the Fair.

Meanwhile, On August 15, at the Huizhou Products and Investment Environment Promotion Seminar, TCL signed the strategic contract for the next two years with one of the largest Brazilian electronics enterprises, and the contract value reaches USD 500 million. Under the cooperation, TCL will receive orders of USD 500 million for its multimedia business and USD 60 million for its mobile phone business within the next two years. It proved the significant achievements for TCL's international developing strategy since the year 2005.

"This is one of the most important co operations we have established with our Brazilian partners so far," stressed Li Dongsheng, Chairman and CEO of TCL Corporation. "The huge potential of Brazil's consumer market is of strategic importance for TCL's global development in South America. We look forward to taking our long-term development plans in the Brazil market -- such as the representative office we have set up in Brazil to better serve our valued working partners -- as exemplary models for our future expansion into the South American market."

The CEO of the Brazilian partner said, "We have built and maintained a solid partnership with TCL Corporation since 2005. TCL helps us build up the factory in Manaus and offers us strong technical supports. Today, TCL has become one of the fastest-growing Chinese enterprises in Brazil. We are confident that our strengthened cooperation will greatly boost TCL's business growth in the Brazil and South American markets to bring a win-win outcome for all parties."

TCL Corporation is not a new name to Brazilian consumers. Since its entry into Brazil in 2005, the company sells USD 200 million worth of colour TVs, mobile phones and air conditioners in Brazil every year, and has even worked with a local partner to set up a factory in the country. TCL's mobile business is also highly successful in this region, with Alcatel brand ranking top three in Brazil's mobile phone market. In 2011, TCL has sold out 16.82 million Alcatel mobile phones in Latin America. This number is expected to exceed 30 million by 2013.

Upon its continuous penetration of emerging markets, TCL has established an extensive network in South America. Currently the company runs offices in Brazil and Argentina, and has business operations in Chile and Venezuela. In the South American market, TCL forecasts a 50% year-on-year sales growth for its flat-panel TVs this year. Moving forward, TCL plans to implement a two-step strategy of establishing market collaborations and building its brand, and work towards increasing its market share and brand awareness in South America within the next three years.

Thanks to its successful strategic development in the global market, TCL has posted record performance overseas. In the first half of 2012, under increased investments to market its brand in foreign markets, TCL delivered 31,390,000 units of LCD TVs outside of China at a year-on-year growth of 108.4%, an increase higher than the industry standard. In the first six months of the year, the company sold 1,820,000 units of LCD TVs in emerging foreign markets -- an important point of growth for TCL -- at a 103.9% growth over the same period last year.

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TCL Corporation showcases its full line-up of products at the China Sourcing Fair in Brazil


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About TCL

TCL: An Emerging Power in China's Wave of Globalization
TCL stands for "The Creative Life," a slogan that represents TCL's aspirations of building one of China's most innovative and resourceful enterprises.

Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HKSE: 1070) and TCL Communication (HKSE: 2618). Currently, TCL Corporation TCL Corporation has set up four business units -- TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and Home Appliances Group, as well as six business groups -- System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.

TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling TCL, Thomson branded television and TCL, Alcatel branded mobile phones. In 2010, TCL Corporation achieved global sales of RMB 51.87 billion, with sales volume of 7.464 million sets of LCD TV and 36.223 million handsets globally.

TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.

TCL's vision is to build the most creative Chinese brand in ten years. Looking forward to the future, TCL has drawn up a strategic development target: to build a respected global leading enterprise that offers customers only the most innovative and creative products.



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