"Smart social marketers have moved beyond listening and engaging and are demanding a way to identify more qualified leads, prospects and influencers to drive sales," said Brian Zanghi, CEO of Awareness, Inc. "For the first time in the history of social media, brands have the ability to identify likely customers on the social web, stack-rank them based on their own set of business rules, and engage and market to them for increased sales, market share and brand advocacy."
With over 30 billion pieces of content shared on Facebook each month, YouTube receiving more than 2 billion viewers per day, and Twitter handling 1.6 billion search queries per month, more than Bing and Yahoo combined, the potential for social marketing automation to accelerate user engagement and customer acquisition is profound.
"Mining through millions of data points across all social networks is next to impossible for existing marketing automation and CRM providers," adds Dave Carter, CTO and founder of Awareness, Inc. "Our new Social Marketing Automation suite bridges the gap for these marketing applications by empowering marketers to grow the effectiveness of their systems while avoiding all the social noise."
To learn more about the new Social Marketing Automation capabilities from Awareness, join the free webinar: Social Scoring: The Missing Link to Social Marketing ROI, on August 14, 2012, at 2 pm, EST or connect with us on Twitter @awarenessinc
About Awareness, Inc.
With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing, from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, DemandWare, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.
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