State Condoleezza Rice might be his running mate was widely seen as an effort
to shift the campaign focus from his business and tax record.
But the overall impression left by the race so far is one that is as
static as it is angry. Polling experts point to several reasons for the at
least temporary stability, while noting that the early jousting is giving the
relatively small pool of undecided voters information that they may take some
time to fully consider. Both the NBC/WSJ poll and a recent CBS/New York Times
survey did find that both candidates had seen an erosion in their approval
ratings in recent weeks.
Looking back to 2004, the last time an incumbent president was on the
ballot, Charles Franklin, who directs the Marquette Law School's poll, noted
that then-President George W. Bush had an approval rating of roughly 46
percent at the time that Sen. John Kerry of Massachusetts wrapped up the
Democratic nomination. By Election Day, that figure had crept up to 52
percent.
"That's pretty modest movement on a month-to-month basis; it puts the
stability we're seeing this time into some perspective," he said.
But one key difference between the two cycles is the deepening partisan
chasm in American politics
"The other thing I would point to is just how extraordinarily polarized
the parties and the electorate have become over the course of the health care
debate and the 2010 election," Mr. Franklin said.
He noted that while the persistent weakness of the economy would normally
be a recipe for defeat for any incumbent, polls show that many undecided
voters remain ambiguous on the question of who is to blame.
"The low marks on the economy would normally make you think, 'How can
this guy be re-elected? ' ... but polling shows a lot of people pointing to
[Mr. Bush] and Wall Street."
Terry Madonna, the political scientist who directs polling at Franklin &
Marshall College, said the persistence of Mr. Obama's lead defied historic
trends on economics and presidential popularity.
"This is an election that Obama should lose by any historic measure," he
said. "Unemployment in 1980 and '92 [both years when incumbent presidents were
defeated] was worse ... but Romney has yet to convince people he's an
acceptable alternative. And right now, the president's campaign is doing a
better job defining [Mr. Romney] as this rich guy who sent jobs overseas."
But the fact that he is still being defined in many voters' minds
represents an opportunity as well as a danger to the challenger. Voters have
had years to observe and make up their minds on Mr. Obama, making his image
less malleable under the ads and arguments of the Romney campaign. For many
voters, Mr. Romney's public portrait has yet to come into similarly sharp
focus.
"The narrative hasn't settled in," Mr. Coker said. "The conventions will
give Romney at least a chance to create an image different from the one Obama
has been able to stick on him. ... If that campaign can make him a little bit
more of a regular guy, I think a lot of that undecided vote could flow to
Romney."
Mr. Coker said that at a similar point in the summer of 1980, President
Jimmy Carter held and significant lead over challenger Ronald Reagan, only to
see Mr. Reagan win in a landslide.
Mr. Romney, heading to his foreign trip this week, will have a chance to
burnish his image as a plausible president in a series of meetings with heads
of state. But Mr. Franklin is among those who feels his election prospects
will be better served by his return to the U.S. and to the economic issue that
is the centerpiece of his campaign argument.
"The international stuff is sort of a wild card," he said, "but
international crises usually help the incumbent, in the short term although
not necessarily in the long term."
He noted that while the Iraq War battered Mr. Bush's popularity, he
actually enjoyed a boost in polling approval with the beginning of the
conflict.
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News Column
Obama Maintains Lead; Romney Lacks a Sharp Image
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Source: (c)2012 Pittsburgh Post-Gazette Distributed by MCT Information Services
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