The OMA standard supports two different models for mobile code resolution:
1. A Direct Code is resolved on the handset using a pre-loaded or easily downloaded application without any network interaction. Based on the code content, the phone may invoke other functions, such as launching the browser, initiating a phone call, SMS, or inserting contact information into the device address book.
2. Indirect Codes offer added flexibility because a code resolution server in the network resolves them. In this model, the code publisher can track analytics and dynamically update associated content without changing the 2D barcodes already in circulation in print ads, packaging, billboards and retail signage.
Based on existing specifications and deployments
Designed to address current fragmentation in the market, as well as expand the flexibility and tracking capability of new commerce and advertising campaigns, OMA included requirements from across the various stakeholders in the mobile codes ecosystem. Contributors to the standard include code resolution client and system vendors, service providers, handset manufacturers, mobile operators and guidance from advertisers through the Mobile Code Consortium and GSM Association.
The result is a highly scalable specification and a registry for a near limitless number of globally routable addresses of code resolution servers for indirect codes. By linking the registry with the versatility and flexibility of the indirect code model, the OMA standard has put in place the infrastructure required to unlock the potential of mobile barcodes.
OMA Mobile Codes Enabler functionality includes
•Mandatory support for ISO/IEC QR Code and Data Matrix symbologies for optimal code reading based on a range of device camera capabilities, targeting global market coverage •Standardized encoding and decoding of data formats essential to consistent mobile code client behavior and user experience •Backwards compatibility with the popular Direct Code formats in Japan using NTT DOCOMO de facto standards •Optional features for Indirect Codes including: security, tracking & reporting of mobile code usage and client analytics, and barcode portability to support non lock-in relationships between code publishers and code resolution service providers •OMA's Open Mobile Naming Authority (OMNA) providing a centralized registry service to ensure globally unique addresses for each campaign based on a virtually infinite address space of Indirect Code Identifiers; this capability will also support 2D barcodes used to link digital content to a limitless population of items envisaged in scenarios of 'Internet of Things' and 'M2M'
Company contributions to OMA Mobile Codes Enabler V1.0
OMA would like to acknowledge the following companies for their valuable input to market requirements and/or technical design contributions for the completion of this standard.
•AT&T/Cingular •China Mobile •Deutsche Telekom/T-Mobile •Fujitsu •HP Labs •Huawei •MobileTag •Motorola •NEC •NeoMedia Technologies •Neustar •Nokia •NTT DOCOMO •Orange-FT •Qualcomm •Research In Motion •Samsung •Scanbuy •Sprint •Telecom Italia •Telefonica •Vodafone
About Open Mobile Naming Authority (OMNA) for the Barcode Registry
OMNA is the operational naming authority established by the WAP Forum (as WAP Interim Naming Authority - WINA) and inherited by OMA. The goal of OMNA is to foster interoperability and compatibility between implementations utilizing OMA technology through the registration and mediation of assigned names and numbers. OMNA is specifically concerned with names and numbers not already administered by other bodies (e.g., IANA).
The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across all geographical boundaries, on any bearer network. To date, OMA has published more than 100 enabler releases with ongoing maintenance, revisions and new versions of its work. OMA's specifications support the billions of new and existing fixed and mobile terminals across a variety of mobile networks. Driven by the global demand for mobile data services, the member companies of the Open Mobile Alliance support the adoption of new and enhanced information, communication and entertainment solutions. The Open Mobile Alliance includes contributors from all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications to the market.
The Open Mobile Alliance (OMA) name and OMA logo are registered trademarks of the Open Mobile Alliance Ltd. Other product and company names mentioned herein may be trademarks or trade names of their respective owners.
Communications Director, Open Mobile Alliance
+1 858 623 0747
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