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Shop Happy: Harvesting Happiness Announces Grassroots Crowdfunding Site for HH4Heroes

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LOS ANGELES, CA -- (Marketwire) -- 07/02/12 -- Harvesting Happiness is launching a new trend in grassroots fundraising: boutique philanthropy. Starting July 1st, a portion of the retail purchases from the Shop Happy online store will benefit HH4Heroes.org. HH4Heroes, a 501(c)(3) nonprofit organization providing multidisciniplinary, balanced and stigma free, wellbeing and positive psychology coaching retreats and workshops for post combat wounded warriors and their families at no cost, has received the GuideStar Exchange Seal of approval, demonstrating its commitment to donor transparency.

Shop Happy by Harvesting Happiness offers charitable citizens, seeking a positive and chic approach to military philanthropy, an opportunity to assist in healing post combat veterans. Why? According to the Department of Veteran Affairs, 11-20% of our nation's current combat veterans suffering from the immobilizing and invisible wounds of PTSD, TBI, MST (Military Sexual Trauma) and MSA (Military Sexual Assault), have served as OIF and/or OEF (Operations Iraqi and Enduring Freedom) combat warriors. An estimated 40% of the veteran population suffering from post combat side effects, stem from the Desert Storm and Vietnam wars, 23% of female veterans report sexual assault when in the military, and according to the VA's crisis line, "more than 600,000 calls from suicidal veterans, active-duty troops or their family members, have been tracked within the last five years, with the numbers steadily increasing...," as reported by the Stars and Stripes.

"We launched Shop Happy as an educational crowdfunding site, empowering consumers with an awareness of post combat veteran reintegration needs, and providing solutions based products and programs that positively strengthen the mind, body and emotions for both the buyer and veteran," said Lisa Cypers Kamen, Harvesting Happiness Director and Founder of HH4Heroes.org. "Veterans are coming home every day with residual combat stress that eventually can lead to substance abuse, depression, relationship and communication default, anger management failure and suicide. Shop Happy by Harvesting Happiness assists HH4Heroes.org to aid our veterans and their families before they become a terminal statistic of war." As the climbing rate of veteran suicides begins to equalize with the numbers of soldiers killed in action in Afghanistan and Iraq since 2011, suicide prevention is a key focus of HH4Heroes.

Sharing its positive message of solutions based combat trauma management; Shop Happy encourages consumers to have a global impact, by acting locally to embrace the mission of HH4Heroes through their retail purchase support of well designed products with a purpose. Ranging from $6.95 to $150.00, Shop Happy product offerings accommodate a wide range of consumer participation, and include items such as; the HH4Heroes sterling silver, signature Happiness Is An Inside Job™ infinity bracelet, the lighthearted Harvesting Happiness First Aid Kit, and Kamen's books; Are We Happy Yet?, the free e-book, Got Happiness Now?, and Reintegration Strategies, which offers insightful wellbeing solutions to re-enforce the mission of HH4Heroes: transforming Post Traumatic Stress (PTS) into Post Traumatic Growth (PTG) in everyday situations and beyond. Shop Happy by Harvesting Happiness also offers Warrior of Joy service program sponsorships at package rates.

Harvesting Happiness will launch two campaigns for HH4Heroes in conjunction with the July 1st Shop Happy online opening, raising awareness for the needs of post combat veterans, centered on the July 4th holiday: the HH4Heroes Phantom Friend-Raiser social media campaign and the Celebrate Freedom Shop Happy campaign, offering 15% off of all product sales through the end of July. Interested parties can use the promo code "Be Free" at checkout to participate.

About Harvesting Happiness:
Harvesting Happiness is directed by author, filmmaker, renowned speaker and positive psychology coach, Lisa Cypers Kamen. Recognized as a growing force in the positive psychology field, Cypers Kamen is featured regularly as an expert on industry sites, Positively Positive and Inspire Me Today, and has been featured on such outlets as Military Spouse Magazine, Yahoo, ABC and CBS, as she raises awareness for the important role that happiness plays in overall wellbeing and life satisfaction. Harvesting Happiness is also home to Los Angeles based, Harvesting Happiness for Heroes, a 501(c)(3) nonprofit curriculum driven organization that has received the GuideStar Exchange Seal. HH4Heroes focuses on rebuilding a foundation for long-term personal happiness and wellbeing in post combat troops and their loved ones, challenged by the invisible wounds of war including PTSD, TBI, MST, MSA and other post-deployment reintegration issues. Cypers Kamen resides in the Los Angeles area with her family where she is an avid philanthropist, with an expanding demand for her happiness workshops worldwide. Cypers Kamen is currently seeking likeminded corporate sponsorship of HH4Heroes, to better and more consistently serve the military community around the world. Please visit www.HH4Heroes.org for more information.



Contact:
Carrie Hill
Principal
757.621.9319 C.
contact@carriehillpr.com



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