"The 2012 Veloster is among our most successful vehicle launches in Hyundai Motor America's 25-year history," said Jon Budd, Senior Group Manager, New Media, at Hyundai Motor America. "We greatly appreciate The Agency Inside Harte-Hanks for the innovation and strategic vision they brought to this integrated, multichannel campaign. They have been instrumental in bringing new customers to the Hyundai brand."
"We are both proud and fortunate to work with outstanding clients and brands such as Hyundai, Mercedes-Benz, CIBA Vision and Sony," Falcone said. "These four brands represent the 'best of the best' in terms of their commitment to leveraging insights about their customers to create brand experiences that consumers value and which generate measureable impact for their company. A successful multichannel relationship marketing campaign can truly connect brands with their customers. We are glad to help make that happen for our clients by developing creative, result-oriented programs that are both innovative and effective -- and duly award-winning."
Judges from this year's competition included an expert panel from the Direct Marketing Club of New England. A complete list of the 2012 Benjamin Franklin Awards from the PDMA are posted here: http://the-pdma.org/events/bennys/777.html.
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client's acquisition, cross-sell, retention and loyalty needs.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
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