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Cisco's VNI Forecast Projects the Internet Will Be Four Times as Large in Four Years

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Global Business IP Traffic

•Business IP video conferencing is projected to grow sixfold over the forecast period, growing more than two times as fast as overall business IP traffic, at a CAGR of 42 percent from 2011 to 2016.

Global Addressable Market and Service Adoption Highlights

Residential

•Globally, there were 1.7 billion residential Internet users with fixed Internet access in 2011; the index forecasts there will be 2.3 billion residential Internet users with fixed Internet access by 2016. •Globally, digital TV is expected to be the fastest-growing digital television service, going from 694 million subscribers in 2011 to 1.3 billion subscribers in 2016. •Globally, voice over IP (VoIP) is projected to be the fastest-growing residential Internet service, going from 560 million users in 2011 to 928 million users in 2016. •Globally, Online Music is expected to be the most highly penetrated residential Internet service -- in 2011 there were 1.1 billion users (63 percent of residential Internet users); in 2016 there are forecast to be 1.8 billion users (79 percent of residential Internet users).

Consumer Mobile

•Globally, mobile consumers are forecast to grow from 3.7 billion in 2011 to 4.5 billion by 2016. •Globally, mobile video is projected to be the fastest-growing consumer mobile service, going from 271 million users in 2011 to 1.6 billion users in 2016. •Globally, the Index suggests consumer SMS will be the most highly penetrated consumer mobile service -- in 2011, there were 2.8 billion users (74 percent of consumer mobile users), increasing to 4.1 billion users (90 percent of consumer mobile users) by 2016.

Business

•Globally, business Internet users are projected to grow from 1.6 billion in 2011 to 2.3 billion by 2016. •Globally, desktop videoconferencing is projected to be the fastest-growing service, with 36.4 million users in 2011, increasing to 218.9 million users in 2016. •Globally, business mobile location-based services (LBS) are forecast to be the fastest-growing business mobile service, with 27 million users in 2011, increasing to 158 million users by 2016.

Supporting Quotes

Suraj Shetty, vice president of product and solutions marketing, Cisco
"Each of us increasingly connects to the network via multiple devices in our always-on connected lifestyles. Whether by video phone calls, movies on tablets, web-enabled TVs, or desktop video conferencing, the sum of our actions not only creates demand for zettabytes of bandwidth, but also dramatically changes the network requirements needed to deliver on the expectations of this 'new normal'."

Cisco VNI Forecast Methodology:

The annual Cisco VNI Forecast was developed to estimate global Internet Protocol traffic growth and trends. Widely used by service providers, regulators, and industry influencers alike, the Cisco VNI Forecast is based on in-depth analysis and modeling of traffic, usage and device data from independent analyst forecasts. Cisco validates its forecast, inputs and methodology with actual traffic data provided voluntarily by global service providers and more than one million consumers worldwide. The following Cisco VNI Forecast resources and tools are available online:

•The updated Cisco VNI Forecast Highlights Tool provides key forecast predictions in short sound bites that can be chosen on a global, regional or country level (these include device, traffic and network speed projections). •The Cisco VNI Forecast and Methodology, 2011 - 2016 White Paper provides the full detailed findings of the study. •The Cisco VNI Forecast widget provides customized views of the growth of various network traffic types around the globe (revised for this 2011 - 2016 forecast period). •The Cisco VNI Service Adoption Forecast White Paper provides a unique view into global and regional trends of next-generation residential, consumer mobile, and business end-user services and applications, underlying addressable markets and relevant devices and connections. •The Cisco VNI Service Adoption Forecast Highlights Tool provides primary global and regional takeaways on user and subscriber, device and connection, and service adoption penetration rates. •The New Cisco Data Meter application (beta version 1.0) for Android smartphones provides users with the following valuable network-related data: estimated and projected bandwidth consumption, individual app usage, Wi-Fi and cell connection speeds, and the location of nearby Wi-Fi networks.

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