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New Venture Powers Corporate Creativity

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Messina and Auer both came from Spigit, where Messina served as vice president of community management and Auer was director of portfolio and platform.

"Batterii is addressing a $6 billion market, and our approach is focused on growing our clients' top-line revenue," said Cummins. "With the security and scalability of the Google Apps-based SaaS platform, our software begins with capturing inspiration and supports the process through the building and analysis of ideas."

Mike Venerable, managing director of digital, information and health tech for CincyTech, says batterii's strong management team, combined with its unique technology platform, made for an attractive investment opportunity.

"Chad is a proven entrepreneur, and Kevin is a technology leader who can take batterii onto a national platform," said Venerable. "Batterii's approach gives companies wanting to innovate an entirely new tool for broad engagement in the development of new products, new markets and improved internal processes."

A Towers Watson report found that companies with a highly engaged workforce improved operating income by 19.2 percent year over year while those with low engagement saw a decrease of 32.7percent, he added.

"Allowing innovation to happen at all levels of a company -- and from the outside -- is crucial in creating community, building ideas and gaining insights, ideas and consensus."

Batterii will be exhibiting at Front End Innovation in Orlando, Fla, next week from May 15-17.

Reynolds will be speaking on "Innovating with Three Eyes" on May 15 as part of the CoCreation Track.

About batterii
Batterii is a platform that connects management, coworkers and customers in a real-time experience to collect inspiration and build ideas. Its Guides help individuals build the right skills, its Labs inspire teams through disruptive experiences, and its Platforms connect companies to discover multimillion-dollar opportunities and solve problems. Batterii makes innovation a group participation effort and affordable to manage for companies at all levels.

About CincyTech
CincyTech is a public-private seed-stage investment firm that invests in startup businesses in high-tech industries in Southwest Ohio. With substantial support from Ohio Third Frontier and corporations, foundations, civic organizations and individuals here, it is stimulating the growth of venture-worthy companies in information technology, bioscience and advanced manufacturing.



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CONTACTS
Laurie Morse
batterii
513-241-1500
Email Contact

Carolyn Pione Micheli
CincyTech
513-313-5910
Email Contact





Source: Marketwire


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