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eHealth Technology Tapped to Power New Private Health Insurance Exchange for Blue Cross and Blue Shield of Minnesota

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The eHealth Broker Exchange is offered to carriers and general agents to enable their brokers to market and sell plans online. Like eHealth Technology's other exchange solutions, the eHealth Broker Exchange is a cloud-based online distribution system that lets customers easily compare and shop online for Individual and Family, Dental, Short Term and Medicare health plans as well as other supplement benefits like vision, accident, and critical illness. The eHealth Broker Exchange also provides some book-of-business management capabilities for agents.

For more information about eHealth Technology, visit: technology.com%2f">www.ehealthtechnology.com.

About eHealth
eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, the nation's leading online source of health insurance for individuals, families and small businesses. Through the company's website, www.eHealthInsurance.com, consumers can get quotes from leading health insurance carriers, compare plans side by side, and apply for and purchase health insurance. eHealthInsurance offers thousands of individual, family and small business health plans underwritten by more than 180 of the nation's leading health insurance companies. eHealthInsurance is licensed to sell health insurance in all 50 states and the District of Columbia, making it the ideal model of a successful, high-functioning health insurance exchange. Through the company's eHealth Technology solution (technology.com%2f">www.eHealthTechnology.com), eHealth is also a leading provider of health insurance exchange technology. eHealth Technology's exchange platform provides a suite of hosted e-commerce solutions that enable health plan providers, resellers and government entities to market and distribute products online. eHealth, Inc. also provides powerful online and pharmacy-based tools to help seniors navigate Medicare health insurance options, choose the right plan and enroll in select plans online through its wholly-owned subsidiary, PlanPrescriber.com (www.planprescriber.com) and through the eHealthInsurance Medicare website www.eHealthMedicare.com.

About Blue Cross Blue Shield of Minnesota

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today as a health company: to promote a wider, more economical and timely availability of health services for the people of Minnesota. Blue Cross is a not-for-profit, taxable organization. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to bluecrossmn.com to learn more about Blue Cross and Blue Shield of Minnesota.



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For eHealth, Inc. media inquiries, please contact:
Brian Mast
eHealth, Inc.
(650) 210-3149
brian.mast@ehealth.com

Amy Fletcher
Cogenta Communications
(720)350-3144
amy@cogentacom.com

For Blue Cross media inquiries, please contact:
Jean Miller
Blue Cross and Blue Shield of Minnesota
(651)662.6479
jean_m_miller@bluecrossmn.com





Source: Marketwire


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