News Column

What Corporate America Is Reading

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23. "Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career" by Reid Hoffman and Ben Casnocha; Crown Business, 272 pages ($26)

24. "The Talent Code" by Daniel Coyle; Bantam, 256 pages ($25)

25. "Abundance: The Future Is Better Than You Think" by Peter Diamandis and Steven Kotler; Free Press, 400 pages ($26.99)

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Descriptions of the Top Ten

1. "The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution" by Brian Solis; John Wiley & Sons, 304 pages ($24.95). Are we in the age of enlightenment or are we lost in translation? Solis's "The End of Business As Usual" explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval

2. "Uncommon Service: How to Win by Putting Customers at the Core of Your Business" by Frances Frei and Anne Morriss; Harvard Business Press, 272 pages ($29.95). In "Uncommon Service," Frei, a Harvard Business School professor, and co-author Morriss argue that service is a competitive weapon, not just a damage-control function - especially in a volatile economy where the old rules of strategy no longer hold true.

3. "Stewardship: Lessons Learned from the Lost Culture of Wall Street" by John Taft; John Wiley & Sons, 218 pages ($27.95). "Stewardship" is the journey of financial insider Taft towards understanding and affirming the importance of stewardship - which he has come to define as "serving others" - as a core principle for the financial services industry, the global financial system, and society at large.

4. "Advantage: Why Organizational Health Trumps Everything Else in Business" by Patrick Lencioni; Jossey-Bass, 240 pages ($27.95). A New York Times best-selling author, Lencioni argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides.

5. "Instant Survivor: Right Ways to Respond When Things Go Wrong" by Jim Moorhead; Greenleaf Book Group, 208 pages ($19.95). As a partner in a leading Washington law firm who is a crisis management veteran, Moorhead has spent decades helping Fortune 500 companies and individuals survive crises. Drawing from his years of experience, he has devised a simple, actionable process based on proven business practices that will enable managers to resolve personal crises at any level of any organization.

6. "Never Eat Alone: And Other Secrets to Success, One Relationship at a Time" by Keith Ferrazzi and Tahl Raz; Crown Business, 309 pages ($26). YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.

7. "Macrowikinomics: Rebooting Business and the World" by Don Tapscott and Anthony D. Williams; Portfolio, 432 pages ($27.95). Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.

8. "Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni; Jossey-Bass, 229 pages ($24.95). In "The Five Dysfunctions of a Team," Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, "The Five Temptations of a CEO" and "The Four Obsessions of an Extraordinary Executive." This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.

9. "New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production" by Vinnie Mirchandani; John Wiley & Sons, 378 pages ($49.95). There is a new definition for the technology elite, and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through "The New Technology Elite" bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.

10. "Taking People with You: The Only Way to Make Big Things Happen" by David Novak; Portfolio, 256 pages ($25.95). The CEO of Yum! Brands, Inc., the world's largest restaurant company, offers a guide to maximizing leadership skills and motivating people.



Source: (C) 2012 Mclatchy-Tribune News Service.. All Rights Reserved


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