News Column

Entravision Radio to Broadcast Top-Rated Eddie 'Piolin' Sotelo on Eight of Its Radio Stations

PR Newswire



LOS ANGELES, Feb. 1 /PRNewswire-FirstCall/ -- Entravision Radio, a division of Entravision Communications Corporation , announced today that it will begin broadcasting Eddie "Piolin" Sotelo's "Piolin por la Manana" on Entravision Radio stations in eight markets as part of a syndication agreement with Univision Radio. Details of the agreement were not disclosed.

"Piolin por la Manana" is one of the highest-rated Spanish-language radio programs in the country. For the Fall 2005 Arbitron ratings book for Los Angeles, California, "Piolin por la Manana," which originates from Univision Radio's La Nueva 101.9 FM, was ranked number one among Adults 18-34 in morning drive, solidifying his position as the most listened to morning shows in the market, regardless of language. "Piolin por la Manana" airs from 4:00 a.m. to 11:00 a.m. PT, Monday through Friday and Saturdays from 6:00 a.m. to 9:00 a.m. Mr. Sotelo got his start in radio in the late '90s and has quickly become a household name among U.S. Hispanics. He is best known for his creativity, charming personality and dedication to his loyal fans. Mr. Sotelo also makes special guest-appearances regularly on programs airing on the Univision and TeleFutura Television Networks.

Jeffery A. Liberman, President of Entravision Radio, commented, "Entravision Radio is a leader in the Spanish-language radio industry in creating innovative radio formats and programming line-ups that appeal to the young-skewing U.S. Hispanic community. We have also sought to tap the syndication market to further strengthen our line-up. 'Piolin por la Manana' is a great complement to the unique music formats on these eight radio stations and will be a big draw for their young, Hispanic audiences."

The eight Entravision Radio stations that will carry "Piolin por la Manana" include: KXPK-FM 96.5, Denver, Colorado; KPVW-FM 107.1, Aspen, Colorado, KMIX-FM 100.9, Stockton, California, KMXX-FM 99.3, El Centro, California and KRNV-FM 102.1, Reno, Nevada, all airing the Radio Tricolor format; KLOB-FM 94.7, Palm Springs, California and KAIQ-FM 95.5, Lubbock, Texas, both Super Estrella formatted stations; and KRCX-FM 99.9, Sacramento, California, which airs the Jose format.

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 75% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. Entravision owns and operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 52 owned and operated radio stations in 20 U.S. markets. Entravision's outdoor advertising operations consist of approximately 11,100 advertising faces located primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Entravision Communications Corporation



Source: PR Newswire


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