News Column

Diversity Influentials

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Luisa Acosta-Franco
Vice president of multicultural marketing
Farmers Insurance
Ms. Acosta-Franco oversees the strategy to increase consumer market share in the Hispanic and Asian markets as well as the strategy for the recruitment of bilingual candidates who want to own their own insurance agency. She also manages the in-language advertising, marketing materials and strategic partnerships. She is a native of Guadalajara, Mexico. She serves and volunteers on numerous nonprofit, political and community organizations, including the Champions Board for Hispanas Organized for Political Equality and The Mariachi USA Foundation.

Maria G. Arias
Executive director, diversity and inclusion
Comcast Corp.
Ms. Arias directs, manages and organizes Comcast's diversity program strategy with a focus on recruitment and career development, suppliers, programming and community investment. She works closely with the Comcast Internal Diversity Council and the newly created Comcast/NBCUniversal Joint External Diversity Advisory Council. She previously served as vice president of operations for Comcast Cable's Southern Colorado systems. Before joining Comcast, she spent time with Adelphia Communications and AT&T Broadband. She holds a juris doctor degree from Northwestern University School of Law.

Raymond J. Arroyo
Global diversity officer
Aetna
Mr. Arroyo is a senior member of the human resources executive group at Aetna, leading diversity-related strategies for the company and linking diversity to company goals to increase talent pipeline and drive business growth. He served on ALPFA's corporate advisory board, and as chairman of the corporate and philanthropic council and a member of the board of the Hispanic Association of Colleges. He has a master's degree from Polytechnic University and a bachelor's degree from New York University.

Theresa F. Barrera
Vice president, supplier diversity
Wal-Mart Stores Inc.
Ms. Barrera took her current position in October 2007. She is responsible for developing and implementing corporate supplier-diversity strategy, and initiatives to promote, increase and enhance the participation of minority- and woman-owned business enterprises in the company. Barrera was recognized in 2003 and 2005 as one of HispanicBusiness magazine's "Elite Women." She serves on the National Minority Supplier Development Council board, and on Latina Style magazine's corporate advisory board. She holds an undergraduate degree from Corpus Christi State University.

Lorraine Cortes-Vazquez
Executive vice president of multicultural markets and engagement
AARP
Ms. Cortes-Vazquez has a distinguished career in nonprofit, government and corporate sectors. She was the first Hispanic to serve as New York's secretary of state. She was president of the Hispanic Federation, a nonprofit network of 90 Hispanic health and human service agencies, aiding more than 2 million Hispanic women annually. A graduate of Hunter College, she also earned a master's degree from New York University's Robert F. Wagner Graduate School of Public Service. She is a Toll Fellow, and she earned certificates from Harvard University's John F. Kennedy School of Government and from Columbia University's School of Non-Profit Management.

Monica Diaz
Global diversity and inclusion director
Microsoft
Ms. Diaz joined Microsoft in February 2009, with more than 13 years of experience in diversity and inclusion. She is responsible for identifying and leveraging synergies across diverse groups. She has a master's degree in industrial/organizational psychology. She is a board member and chairwoman of research at Madrinas (National Latina Executives nonprofit organization), and a member of the Diversity & Inclusion Executives Council at The Conference Board.

Ana Duarte McCarthy
Managing director and chief diversity officer
Citi
Ms. Duarte McCarthy assumed her diversity role in 2002, responsible for the development and integration of Citi's workforce diversity strategy for attracting diverse talent. Since she joined Citi in 1995, her roles have been within global diversity, including five years as vice president, diversity management. Ms. Duarte McCarthy was selected as one of HispanicBusiness magazine's Elite Women in 2009 and in 2007.

Emilio G. Egea
Vice president, human resources, and chief diversity officer
Prudential Financial
Mr. Egea is a nationally recognized expert and leader in the field of diversity. He is responsible for the development of strategies, tools and interventions. Mr. Egea has worked for New Jersey Bell and AT&T. He joined Prudential in 1998. He has degrees in business and economics and in Spanish from Moravian College in Bethlehem, Pa. He is currently vice chairman of the board of the American Conference on Diversity.

Mike L. Escobar
Vice president, chief diversity and organization effectiveness officer, human resources
Allstate
Mr. Escobar is responsible for leading diversity and organization effectiveness. Previously, he led Allstate's Technology & Operations organization. He also serves as executive sponsor for Allstate's recruiting efforts at the University of Puerto Rico, Mayaguez. Within Allstate, he serves as an executive sponsor of the employee and business resource groups. He chairs Allstate's Diversity Leadership Council and the Grant Committee of the Allstate Foundation.

Grace Figueredo
Vice president of diversity and inclusion
The Hartford Financial Services Group Inc.
Ms. Figueredo is accountable for developing strategies that drive employee engagement and extend contemporary work practices to meet the needs of the business and employees. She joined The Hartford from United Technologies Corp., where she served as director of workforce diversity. She has a master's degree from the University of Hartford and a bachelor's degree in Spanish and secondary education from Queens College of the City University of New York.

Alma L. Guajardo-Crossley
Director, diversity initiatives
General Motors
Ms. Guajardo-Crossley's primary responsibility is to position GM as the company of choice for its products and services among diverse communities. She works to establish relationships with key advocacy groups and consults across various GM functions. She joined GM in 1985 as a General Motors Engineering & Management Institute (GMI) co-op student. She earned her undergraduate degree from GMI in 1990, and her MBA from the University of Phoenix in 1997.

Lisa Gutierrez
Executive director of global diversity
Cummins
Ms. Gutierrez believes her background in sales has shaped her approach to creating and maintaining a diverse workplace at Cummins. She joined Cummins in 2007. A graduate of the University of Colorado at Boulder, she began her career in sales at Procter & Gamble. She eventually became director of diversity at the University of California at Los Alamos National Laboratory.

Linda D. Jimenez
Vice president, diversity and inclusion, chief diversity officer
Wellpoint
Ms. Jimenez directs all aspects of Well-Point's diversity management strategies and programs. Previously, she was vice president of diversity and people development for Accor North America. She also spent two years with Abbott Labs/ Ross Products Division and 16 years with the H-E-B Grocery Co. in Texas. She received a bachelor's degree from the University of Texas at Austin and also is a graduate of the University of Texas School of Law.

Ivy Latimer
Director, global equal opportunity compliance officer
Johnson & Johnson
Ms. Latimer leads the company's Equal Opportunity and Affirmative Action compliance programs and provides leadership and direction across the Johnson & Johnson Family of Companies in the areas of federal, state and local employment legislation. She also serves as the company representative with compliance agencies and community-based groups and builds global diversity and inclusion strategies that support business growth. Previously, she was director, EEO & Diversity Initiatives for The McGraw-Hill Companies. Ms. Latimer holds a bachelor's degree from New York University and a master's degree from Mercy College.

Mark Lopez
Head of U.S. Hispanic audience
Google
Mr. Lopez is responsible for developing and growing Google's U.S. Hispanic media business. He leads a team that works with marketers and agencies to develop innovative marketing programs targeting this growing demographic. Mr. Lopez had been publisher at AOL Latino. He holds a bachelor's degree from Rensselaer Polytechnic Institute and an MBA from MIT's Sloan School of Management.

Lucinda Martinez
Vice president, domestic network distribution and multicultural marketing
HBO
Ms. Martinez oversees subscriber growth and retention strategies for HBO, HBO Latino and Cinemax brands and products, as well as targeted marketing efforts to the African- American, Hispanic, Asian and gay/lesbian markets. She joined HBO in 1995, and rejoined in 2003. She serves on the New York board of the American Heart Association, where she chaired the first Latino Health Summit. She holds a bachelor's degree from Columbia University.

Graciela G. Meibar
Vice president of global sales and training and global diversity
Mattel Inc.
Ms. Meibar provides support to regional management's worldwide sales teams, the global sales council and domestic sales management. She compiles best practices in sales and global account planning. She began her career at Mattel in 1984. She received a bachelor's degree from the University of Southern California in 1980 and an MBA from Pepperdine University in 1983. She is co-president of the Conference Board's Council of Diversity Executives.

Augustin Melendez
Chief diversity and community affairs officer and vice president
Eastman Kodak Co.
Mr. Melendez was appointed to his position in January. In his diversity officer role, he is responsible for the integration and execution of Kodak's global inclusion strategy. He was elected a corporate vice president in May. Before joining Kodak, he held senior human resources leadership roles for United Jersey Bank, the Rochester City School District, and Paychex Inc.

Salvador Mendoza
Vice president, global diversity and inclusion
Hyatt Hotels Corp.
Mr. Mendoza is responsible for the development of a core global framework for Hyatt that enhances the company's diverse and inclusive workplace. He has ensured that all strategies reflect the principles of diversity and inclusion in Hyatt's management and operations. He serves on the National Hispanic Corporate Council. He received a bachelor's degree from Chicago State University and a master's degree from Governors State University.

Christine Montenegro McGrath
Vice president of sustainability and Latino marketing
Kraft Foods
Ms. Montenegro McGrath is responsible for balancing environmental, social and economic responsibility across Kraft Foods' global portfolio. She has led the Kraft Foods' Latino Center of Excellence since 2009. Previously, she led new product development for the grocery and meals business units. She earned a bachelor's degree from Boston College and a master's degree from J.L. Kellogg School of Business at Northwestern University.

Jon Munoz
Senior director of global diversity and inclusion
Hilton Worldwide
Mr. Munoz will focus on culture, talent, workplace and marketplace strategies. He previously served as senior manager for inclusion and diversity at Sprint. He has served with numerous organizations, including the League of United Latin American Citizens Corporate Alliance; the National Hispanic Corporate Council board and the USHCC Senior Executive corporate advisory board. He received his bachelor's degree from the University of Texas at Austin.

Jose Nido
Vice president, global supplier diversity
Wyndham Worldwide
Mr. Nido leads strategic growth in diverse suppliers and works to increase diverse business partnerships with operations in nearly 100 countries. Nido has a business administration degree from the University of Puerto Rico, a master's degree in logistics management from the Air Force Institute of Technology and a master's degree in public administration from the University of Central Florida.

Nereida Perez
Vice president, diversity and inclusion
Ingersoll-Rand PLC.
In a newly created role, Ms. Perez will be responsible for developing the progressive, diverse and inclusive enterprise strategy that includes leadership commitment, employee engagement and implementation plans to support global growth and innovation. She received a master's degree from Nova Southeastern University in Florida and a bachelor's degree from the University of Florida.

Marie Quintana
Senior vice president, multicultural sales
PepsiCo Inc.
Ms. Quintana leads the sales activation of PepsiCo's ethnic programs. She drives customer strategy for PepsiCo's multicultural markets, taking an integrated approach to align brands, retail activation programs and community initiatives. She partners with PepsiCo's chief diversity officer and the employee resource groups to drive diversity and inclusion throughout the company. Among her many affiliations, Ms. Quintana chairs the corporate advisory board for Latina Style.

Rudy Rodriguez
Director, multicultural marketing
General Mills
Mr. Rodriguez leads the Multicultural Marketing Department to develop unique consumer insights to drive growth with multicultural consumers. He contributed to the launch of Exito, a Spanish-language newspaper in Chicago. He serves on the board of La Escuelita, a nonprofi t organization committed to increasing Hispanic youth academic success. He has a bachelor's degree in economics from the University of Illinois, Chicago, and a master's degree from the Kellogg Graduate School of Management at Northwestern University.

Frank P. Ros
Vice president, Hispanic strategies
The Coca-Cola Co.
Mr. Ros is responsible for management of the Latin Affairs department, which includes developing and implementing the strategy for having the company recognized as a leading corporate citizen within the Hispanic community. He transformed a one-market urban community relations program, Coca-Cola Presents Art of Harmony, into an 11-market property. A graduate of the University of Georgia, he earned a bachelor's degree in 1982 and received his master's degree in 1984.

Aida Sabo
Vice president, diversity and inclusion Center of Excellence
Cardinal Health Inc.
Ms. Sabo's focus is developing a long-term global workforce diversity strategy in partnership with the leadership team and key functions of Cardinal Health. Previously, she led the corporate diversity function at EMC in Hopkinton, Mass. She received her bachelor's degree from the University of California, Davis. She did graduate work at the University of California, Berkeley Extension, and Georgia Tech. In 2006, she was picked as a fellow with the National Hispana Leadership Institute.

Carly Sanchez
Chief diversity officer
American International Group (AIG) Inc.
Ms. Sanchez provides direction and support for AIG's focus on the advancement of its culture of inclusion. Previously, she was global head of talent acquisition and vice president of human resources and chief diversity officer for an AIG business in Houston. She has had educational experience at Riverside (Calif.) Community College and Harvard University Graduate School of Education. She has a bachelor's degree from Harvard University and a master's degree from Tuft s University.

Joe Santana
Senior director of diversity
Siemens Corp.
Mr. Santana has been with Siemens for almost 14 years in a number of exciting and challenging roles. In his current role at Siemens, he is responsible for the development and implementation of diversity strategies in Siemens operations across the United States. In a parallel career spanning more than 20 years, Mr. Santana has authored articles and books on customer service, IT management and diversity.

Magda Yrizarry
Chief diversity officer and vice president, talent management
Verizon Communications
Ms. Yrizarry designs and executes Verizon's human capital strategy, overseeing diversity and inclusion objectives related to the workforce, workplace and marketplace. She represents Verizon on the board of the League of United Latin American Citizen's National Education Service Centers and the Hispanic Association on Corporate Responsibility's corporate advisory board. She is chairwoman of ASPIRA of New York, an ASPIRA Association executive board member and a founding member of 100 Hispanic Women. She has bachelor's and master's degrees from Cornell University.

John Zamora
Chief diversity officer, partner, audit and enterprise risk services
Deloitte LLP
Mr. Zamora is responsible for driving Deloitte's diversity and inclusion strategy, which he believes is a competitive business advantage. He also serves as the operation's leader for the Southeast region, overseeing the management and measurement of financial operations from Florida/Puerto Rico to Greater Washington. He is a graduate of Florida International University, where he earned bachelor's and master's degrees in accounting. He serves on the corporate advisory board of ALPFA.

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