News Column

2005 Top 25 Hispanic Ad Agencies

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13» Viva Partnership
Miami, FL
(305) 576-6007
Ownership: Independent/100%
Hispanic-owned
Year founded: 1997
No. of employees: 25
2005 gross billings: $32.0 million
2004 gross billings: $32.0 million
CEO: Linda Lane Gonzalez
Clients: Verizon Wireless, Bealls, BJ's

14» Ole
New York, NY
(212) 465-3222
Ownership: Independent/100%
Hispanic-owned
Year founded: 2003
No. of employees: N/A
2005 gross billings: $30.0 million
2004 gross billings: $23.0 million
CEO: Javier Escobedo
Clients: Target Stores, HSBC Credit Centers, La Cochita Mexican Foods, GE Consumer Finance, AHAA/Advertising Age

15» Euro RSCG Latino
New York, NY
(212) 886-4100
Ownership: Euro RSCG Worldwide
Year founded: 1997
No. of employees: 20
2005 gross billings: $30.0 million
2004 gross billings: N/A
CEO: Eliud Kauffman
Clients: PUIG Beauty & Fashion Group, Volvo Cars North America, MCI

16» Headquarters Advertising
San Francisco, CA
(415) 626-6200
Ownership: Independent/100% Hispanic-owned
Year founded: 1987
No. of employees: 25
2005 gross billings: $25.0 million
2004 gross billings: $22.0 million
CEO: Horacio Gomes
Clients: AAA, Pacific Gas & Electric Company, Monterey Bay Aquarium, United Health Group

17» Anita Santiago Advertising
Santa Monica, CA
(310) 396-8846
Ownership: Independent/100%
Hispanic-owned
Year founded: 1987
No. of employees: 27
2005 gross billings: $24.0 million
2004 gross billings: $26.5 million
CEO: Anita Santiago
Clients: Wells Fargo, IKEA North America, Sees Candies

18» CreativeOndemanD
Coral Gables, FL
(305) 529-6464
Ownership: Independent/100%
Hispanic-owned
Year founded: 1998
No. of employees: 23
2005 gross billings: $24.0 million
2004 gross billings: $22.0 million
CEO: Daniel Marrero/Priscilla Cortizas
Clients: Volkswagen of America, Volkswagen Latin America, Burger King International, Regions Bank, May Stores, Cartoon Network

19» Hill Holliday Hispanic
Miami Beach, FL
(305) 604-3005
Ownership: IPG
Year founded: 2003
No. of employees: 18
2005 gross billings: $17.0 million
2004 gross billings: $10.0 million
CEO: Jose Lopez-Varela
Clients: CVS/pharmacy, Dunkin' Donuts, LoJack, Sallie Mae, Uniroyal

20» MASS Hispanic Marketing
Miami, FL
(305) 351-3600
Ownership: Independent/100%
Hispanic-owned
Year founded: 1986
No. of employees: 20
2005 gross billings: $13.0 million
2004 gross billings: $13.0 million
CEO: Alicia Martinez-Fonts
Clients: Kimberly-Clark, Unilever

21» Interlex
San Antonio, TX
(210) 930-3339
Ownership: Independent/100%
Hispanic-owned
Year founded: 1995
No. of employees: 10
2005 gross billings: $12.5 million
2004 gross billings: $5.0 million
CEO: Rudy Ruiz
Clients: Texas Department of State Health Services, U.S. Department of Homeland Security, American Cancer Society

22» HispanicWorks
New York, NY
(212) 252-8800
Ownership: A division of GlobalWorks/
5% Hispanic-owned
Year founded: 2002

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