News Column

Top 25 Hispanic Ad Agencies

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Clients: Verizon, American Honda, Allstate Insurance, McNeil Pharmaceuticals, Combe, CASA, La Opinión

The Cartel Group
San Antonio, TX
(210) 696-1099
Ownership: Independent/100% Hispanic-owned
Year founded: 1994
No. of employees: 93
2004 gross billings ($M): $98
2003 gross billings ($M): $81
CEO: Victoria V. Negrete
Clients: U.S. Army, Church's Chicken, MBNA, Western Union, Williamson Dickies, Rent-A-Center

Arvizu Advertising & Promotions
Phoenix, AZ
(602) 279-4669
Ownership: Independent/100% Hispanic-owned
Year founded: 1991
No. of employees: 50
2004 gross billings ($M): $69.5
2003 gross billings ($M): $59.5
CEO: Ray Arvizu
Clients: Bashas/FoodCity, Qwest Communications, MasterCard, McDonald's

Ornelas & Associates
Dallas, TX
(214) 999-9322
Ownership: Independent/100% Hispanic-owned
Year founded: 1988
No. of employees: 40
2004 gross billings ($M): $60
2003 gross billings ($M): $59.4
CEO: Victor Ornelas
Clients: Nissan North America, Kimberly-Clark, Ocean Spray, Buena Vista Mortgage, Texas Rangers

Castells & Asociados Advertising
Los Angeles, CA
(213) 688-7250
Ownership: Independent/30% Hispanic-owned
Year founded: 1998
No. of employees: 45
2004 gross billings ($M): $55
2003 gross billings ($M): $49
CEO: Liz Castells-Heard
Clients: Safeway/Vons/Dominick's, HealthNet, Charter Comm., Timex, ditech.com, LA Cable Coop., CSK Auto, McDonald's, Toyota

Wing Latino Group
New York, NY
(212) 500-9400
Parent Company: Wing Latino Group
Year founded: 1978
No. of employees: 40
2004 gross billings ($M): $53
2003 gross billings ($M): $70
CEO: Jackie Bird
Clients: Diageo, Panasonic, K-Mart, Boehringer-Ingelheim, Procter & Gamble, Visa, Intel

Latinworks Marketing Inc.
Austin, TX
(512) 479-6200
Ownership: Independent/100% Hispanic-owned
Year founded: 1998
No. of employees: 39
2004 gross billings ($M): $48
2003 gross billings ($M): $46
CEO: Manny Flores
Clients: Anheuser-Busch, U.S. Cellular, Gillette, ESPN

The San Jose Group
Chicago, IL
(312) 751-8500
Ownership: Independent/100% Hispanic-owned
Year founded: 1981
No. of employees: 36
2004 gross billings ($M): $45.3
2003 gross billings ($M): $43
CEO: George L. San Jose
Clients: American Trans Air, National Pork Board, Grupo Herdez/Hormel, Hormel Foods, Glaxosmithkline, GE Consumer Finance

The ViVa Partnership Inc.
Miami, FL
(305) 576-6007
Ownership: Independent/100% Hispanic-owned
Year founded: 1997
No. of employees: 23
2004 gross billings ($M): $32
2003 gross billings ($M): $14.5
CEO: Linda Lane Gonzalez
Clients: Verizon Wireless, Uniroyal, Dexatrim, GMAC Mortgage, Pfizer, Meow Mix

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