HispanicBusiness

Carlos Cordeiro Vice Chairman Goldman Sachs Asia Hong Kong Mr. Cordeiro, who was named vice chairman in June, is responsible for developing corporate and government client relationships across all divisions. He has served in several senior management roles since joining Goldman Sachs in 1990. He was made a partner in 1992. He became co-head of the company’s capital markets in Europe, Middle East and Africa in 1994. And he later relocated to Hong Kong to head the Asian debt capital markets.



Ted Cruz Domestic Policy Adviser George W. Bush Campaign Austin, TX Mr. Cruz, a Harvard Law School graduate who clerked for Supreme Court Chief Justice William Rehnquist, advises Texas Gov. Bush on Hispanic affairs and school-choice policy. He has played a key role in the Republicans’ outreach efforts to Hispanics, most noticeably at this summer’s GOP convention in Philadelphia. Before joining the campaign, he was an associate at the Washington, D.C., law firm of Cooper, Carvin & Rosenthal, where he specialized in constitutional and commercial litigation.



Ada Diaz Ahmed President & Co-Founder Soloella.com New York, NY Soloella.com, a Web site for Hispanic women, resulted from Ms. Diaz Ahmed’s vision to create a site where Hispanic women from around the world could gather to share advice, get to know each other, and have fun. Soloella.com received a $4.8 million investment in the form of preferred stock in the company. Ms. Diaz Ahmed has brought together LatinForce.Net, Z-Spanish Radio, and Vista Media to back her vision.



Tony Dieste President & CEO Dieste & Partners Dallas, TX Upstart Hispanic advertising agency Dieste & Partners, with billings of $90 million, boasts clients such as Pepsi, Wrangler, HBO, 7-Eleven, and Salomon Smith Barney. After five years running his own Dallas-based shop, Mr. Dieste remains the creative prime mover. Additionally, he serves on the board of the Association of Hispanic Advertising Agencies and a member of the New America Alliance.



Willie Escobar President Willie Esco Sportswear New York, NY The first Hispanic sportswear brand had sales of $20.3 million in 1999, mostly to urban consumers. Mr. Escobar aims to bring innovative designs and high quality sportswear to fashion conscience Hispanic shoppers. To give his product line a higher profile, he plans to forge promotional ties with Hispanic musicians to make Willie Esco the brand of choice among Latin Americans and U.S. Hispanics. Getting his goods into Footlocker and Champs outlets provides a strong platform for future sales growth.



Martin Espada Poet/Writer Amherst, MA Called “the true poet laureate of this nation,” by critic John Bradley, Mr. Espada delivers inspiration and vivid character portraits in his collections of poetry. In April, W.W. Norton & Co. published his sixth book, a volume of political verse titled A Mayan Astronomer in Hell’s Kitchen. Currently, Mr. Espada teaches creative writing at the University of Massachusetts-Amherst.



Miguel W. Espinosa Treasurer Conoco Inc. Houston, TX Mr. Espinosa has engineered a $4.4 billion initial public offering and a $4 billion bond issue. He participated in one of the biggest joint ventures of the past decade by bringing together Conoco and Petroleos de Venezuela (PDVSA) to pool $2.45 billion for oil production. He tracks Conoco’s $20.8 billion in annual revenues. Mr. Espinosa also chairs the City of Houston Public Library Board, and he serves as an advisor to the University of Texas at Austin graduate business school.