News Column

Top 25 Hispanic Ad Agencies -- 2003

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THE SAN JOSE GROUP
Chicago, IL
(312) 751-8500
Ownership: Independent/100% Hispanic-owned
Year founded: 1981
No. of employees: 36
2003 gross billings ($M): $43.00
2002 gross billings ($M): $35.20
CEO: George L. San Jose
Clients: American Trans Air, National Pork Board, Grupo Herdez/Hormel, Hormel Foods, GlaxoSmithKline

MARTI, FLORES, PRIETO & WACHTEL HISPANIC INC.
San Juan, PR
(787) 999-9090
Ownership: Independent/100% Hispanic-owned
Year founded: 1972
No. of employees: 25
2003 gross billings ($M): $28.00
2002 gross billings ($M): $25.00
CEO: Ricardo E. Rengel
Clients: Domino's Pizza, Holsum Bakers

REYNARDUS & MOYA ADVERTISING
New York, NY
(212) 204-8340
Ownership: Independent/100% Hispanic-owned
Year founded: 1999
No. of employees: 24
2003 gross billings ($M): $28.00
2002 gross billings ($M): $24.00
CEO: Jorge E. Reynardus
Clients: ITT Tech, Pathmark Supermarkets, Scherling-Plough, Time Warner Cable, The Hispanic Federation, Si Vale Mexico

ANITA SANTIAGO ADVERTISING
Santa Monica, CA
(310) 396-8846
Ownership: Independent/100% Hispanic-owned
Year founded: 1987
No. of employees: 30
2003 gross billings ($M): $24.00
2002 gross billings ($M): $24.00
CEO: Anita Santiago
Clients: Wells Fargo, Carl's Jr., California Milk Processor Board, PacifiCare Health Systems

CREATIVE ON DEMAND
Coral Gables, FL
(305) 529-6464
Ownership: Independent/100% Hispanic-owned
Year founded: 1998
No. of employees: 18
2003 gross billings ($M): $22.00
2002 gross billings ($M): $19.00
CEOs: Daniel Marrero and Priscilla Cortizas
Clients: Volkswagen of America, SunTrust Banks, Pfizer

AL PUNTO ADVERTISING
Tustin, CA
(714) 544-0888
Ownership: Independent/51% Hispanic-owned
Year founded: 1994
No. of employees: 25
2003 gross billings ($M): $22.00
2002 gross billings ($M): $17.00
CEO: Peggy Goff
Clients: ConAgra Foods, Reckitt Benckiser, Inland Empire Health Plan, Universal Studios Hollywood, Telscape Communications

RODRIGUEZ MEJER ADVERTISING
New York, NY
(212) 229-0700
Ownership: Independent/100% Hispanic-owned
Year founded: 1999
No. of employees: 14
2003 gross billings ($M): $14.60
2002 gross billings ($M): $10.70
CEOs: Alberto R. Rodriguez and Federico L. Mejer
Clients: Corona Extra, Corona Light, Valley National Bank, Lancers Wine, Passaic General Hospital, Daffy's Stores

ESPAÑOL MARKETING & COMMUNICATIONS INC.
Cary, NC
(919) 678-6133
Ownership: Independent/0% Hispanic-owned
Year founded: 1994
No. of employees: 10
2003 gross billings ($M): $8.00
2002 gross billings ($M): $7.00
CEO: Eva A. May
Clients: Boston Beers Ltd., Countrywide Home Loans

INTERLEX
San Antonio, TX
(210) 930-3339
Ownership: Independent/100% Hispanic-owned
Year founded: 1995
No. of employees: 13
2003 gross billings ($M): $4.00
2002 gross billings ($M): $2.10
CEO: Rudy Ruiz
Clients: Texas Department of Health, Texas Department of Transportation, Texas Economic Development–Tourism Division, Laredo Convention & Visitors Bureau

Top 25 Hispanic Ad Agencies: Methodology
Hispanic ad agencies are defined as agencies that specialize in advertising to the U.S. Hispanic community. Hispanic ad agencies were identified from databases compiled by AHAA and the SRDS Hispanic Media & Market Source. The agencies were then sent a survey asking for information. The Sarbanes-Oxley Act of 2002 – legislation intended to improve the accuracy and reliability of corporate financial disclosures for publicly traded companies – prevented some publicly owned firms from participating in this year's survey. The rankings are based on estimated 2003 billings. Nominations and comments can be sent to Hispanic Business by fax (805-964-6139) or e-mail (research@hbinc.com).

© 2003 Hispanic Business Inc. Reprinting, copying, or transmitting all or part of this information requires written permission.



Source: HISPANIC BUSINESS Magazine


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