THE CARTEL GROUP
San Antonio, TX
(210) 696-1099
Ownership: Independent/100% Hispanic-owned
Year founded: 1994
No. of employees: 58
2003 gross billings ($M): $81.17
2002 gross billings ($M): $95.29
CEO: Victoria Varela
Clients: U.S. Army, J.C. Penney
LOPEZ NEGRETE COMMUNICATIONS
Houston, TX
(713) 877-8777
Ownership: Independent/51% Hispanic-owned
Year founded: 1985
No. of employees: 70
2003 gross billings ($M): $70.00
2002 gross billings ($M): $53.50
CEO: Alex Lopez Negrete
Clients: Wal-Mart Stores, Bank of America, Tyson Foods, Visa USA, Sonic, Goya Foods, Geico Direct, Reliant Energy
| EXPENDITURES BY SERVICE | ||
| 2003 billings ($M) | Percent of total billings | |
| Creative/production | $519.62 | 30.52% |
| Media buying | $482.03 | 28.32% |
| Strategic planning | $332.70 | 19.54% |
| Promotions/events | $141.23 | 8.30% |
| Public relations | $89.91 | 5.28% |
| Research | $59.98 | 3.52% |
| Translation services | $32.63 | 1.92% |
| Web site | $25.20 | 1.48% |
| Budgeting/finance | $9.68 | 0.57% |
| Other | $9.39 | 0.55% |
| Total | $1,702.37 | 100% |
ARVIZU ADVERTISING & PROMOTIONS
Phoenix, AZ
(602) 279-4669
Ownership: Independent/100% Hispanic-owned
Year founded: 1991
No. of employees: 45
2003 gross billings ($M): $65.20
2002 gross billings ($M): $57.50
CEO: Ray Arvizu
Clients: McDonald's, Qwest Communications, America West Airlines, MasterCard, Bashas'/Food City
ORNELAS & ASSOCIATES
