News Column

Top 25 Hispanic Ad Agencies -- 2003

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ARVIZU ADVERTISING & PROMOTIONS
Phoenix, AZ
(602) 279-4669
Ownership: Independent/100% Hispanic-owned
Year founded: 1991
No. of employees: 45
2003 gross billings ($M): $65.20
2002 gross billings ($M): $57.50
CEO: Ray Arvizu
Clients: McDonald's, Qwest Communications, America West Airlines, MasterCard, Bashas'/Food City

ORNELAS & ASSOCIATES
Dallas, TX
(214) 999-9322
Ownership: Independent/100% Hispanic-owned
Year founded: 1988
No. of employees: 40
2003 gross billings ($M): $59.40
2002 gross billings ($M): $47.50
CEO: Victor Ornelas
Clients: Nissan North America, Budweiser, Kimberly-Clark

SIBONEY USA
Miami, FL
(305) 372-8630
Parent company: Interpublic Group
of Companies/51% Hispanic-owned
Year founded: 1983
No. of employees: 40
2003 gross billings ($M): $50.00
2002 gross billings ($M): $40.00
CEO: José M. Cubas
Clients: Colgate-Palmolive, Milk Pep, The Kellogg Company, J.P. Morgan Chase, Sedano's Supermarkets, Red Lobster

CASTELLS & ASOCIADOS ADVERTISING
Los Angeles, CA
(213) 688-7250
Ownership: Independent/30% Hispanic-owned
Year founded: 1985
No. of employees: 45
2003 gross billings ($M): $49.50
2002 gross billings ($M): $38.70
CEO: Liz Castells-Heard
Clients: Comcast-Corporate, Safeway/Vons, Dole, CSK Auto, Mervyn's, Health Net, McDonald's, Toyota

LATINWORKS MARKETING
Austin, TX
(512) 479-6200
Ownership: Independent/100% Hispanic-owned
Year founded: 1998
No. of employees: 39
2003 gross billings ($M): $48.00
2002 gross billings ($M): $42.00
CEO: Manny Flores
Clients: Miller Brewing Co., Schieffelin & Somerset, U.S. Cellular, CPI Sears Portrait Studio

TOP 25 HISPANIC ADVERTISING AGENCIES' MEDIA BUYS, 2001–2003
Survey year Total billings ($M) Spanish-language ($M) % Spanish-language
2001 $1,995.43 $1,889.67 94.7
2002 $2,088.18 $1,979.59 94.8
2003 $1,702.37 $1,530.43 89.9
3-year average $1,928.66 $1,799.90 93.3
Source: Hispanic Business magazine, Media Markets Report, 2001–2003


EURO RSCG LATINO
New York, NY
(212) 519-3500
Ownership: Euro RSCG Worldwide
Year founded: 1997
No. of employees: 20
2003 gross billings ($M): $45.00
2002 gross billings ($M): $40.00
Managing director: Douglas Patricio
Clients: MCI, Partnership for a Drug-Free America, Yahoo En Español, Nestlé Stouffer's, Fleet Pharmaceuticals, Walgreens

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