News Column

Top 25 Hispanic Ad Agencies -- 2003

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LA AGENCIA DE ORCI & ASOCIADOS
Los Angeles, CA
(310) 444-7300
Ownership: Independent/100% Hispanic-owned
Year founded: 1985
No. of employees: 100
2003 gross billings ($M): $100.00
2002 gross billings ($M): $92.00
CEO: Hector Orcí
Clients: Allstate Insurance, Bacardi USA, CASA, Combe, American Honda, Johnson & Johnson, Lindsay Olives, Verizon Communications, White Memorial Medical Center

ACCENTMARKETING
Coral Gables, FL
(305) 461-1112
Ownership: Interpublic Group of Companies/51% Hispanic-owned
Year founded: 1994
No. of employees: 92
2003 gross billings ($M): $99.00
2002 gross billings ($M): $63.40
CEO: Steve Blanco
Clients: GM, Nextel, Unilever, Snuggle, U.S. Navy, American Heart Association, Bacardi USA/Dewar's 12, Valvoline

PUBLICIS SANCHEZ & LEVITAN LLC
Miami, FL
(305) 858-9495
Ownership: Publicis Groupe/Miami office is 51% Hispanic-owned
Year founded: 1986
No. of employees: 85
2003 gross billings ($M): $92.00
2002 gross billings ($M): $85.00
CEO: Aida Levitan
Clients: BellSouth Telecommunications, Nestlé USA, Shell Oil Company, ADT Security, TXU Energy, BMW, Chivas Regal

THE CARTEL GROUP
San Antonio, TX
(210) 696-1099
Ownership: Independent/100% Hispanic-owned
Year founded: 1994
No. of employees: 58
2003 gross billings ($M): $81.17
2002 gross billings ($M): $95.29
CEO: Victoria Varela
Clients: U.S. Army, J.C. Penney

LOPEZ NEGRETE COMMUNICATIONS
Houston, TX
(713) 877-8777
Ownership: Independent/51% Hispanic-owned
Year founded: 1985
No. of employees: 70
2003 gross billings ($M): $70.00
2002 gross billings ($M): $53.50
CEO: Alex Lopez Negrete
Clients: Wal-Mart Stores, Bank of America, Tyson Foods, Visa USA, Sonic, Goya Foods, Geico Direct, Reliant Energy

EXPENDITURES BY SERVICE
  2003 billings ($M) Percent of total billings
Creative/production $519.62 30.52%
Media buying $482.03 28.32%
Strategic planning $332.70 19.54%
Promotions/events $141.23 8.30%
Public relations $89.91 5.28%
Research $59.98 3.52%
Translation services $32.63 1.92%
Web site $25.20 1.48%
Budgeting/finance $9.68 0.57%
Other $9.39 0.55%
Total $1,702.37 100%

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