News Column

Top 25 Hispanic Ad Agencies -- 2003

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Companies/51% Hispanic-owned
Year founded: 1984
No. of employees: 63
2003 gross billings ($M): $140.00
2002 gross billings ($M): $120.00
CEO: Paul Casanova
Clients: General Mills, Pillsbury, The Home Depot, America Online, Kohl's Department Stores, Johnson & Johnson, L'Oreal, Nestlé

THE VIDAL PARTNERSHIP
Ownership: Independent/100% Hispanic-owned
New York, NY
(212) 867-5185
Year founded: 1991
No. of employees: 78
2003 gross billings ($M): $102.00
2002 gross billings ($M): $85.00
CEO: Manny Vidal
Clients: Heineken USA, Wendy's, Old Navy, DirecTV, MasterCard, Schieffelin & Somerset, Century 21

EXPENDITURES BY MEDIUM
  2003 billings ($M) Percent of total billings
TV $1,051.30 61.76%
Radio $341.10 20.04%
Print $138.69 8.15%
Internet $42.45 2.49%
Other $128.83 7.57%
Total $1,702.37 100%


LA AGENCIA DE ORCI & ASOCIADOS
Los Angeles, CA
(310) 444-7300
Ownership: Independent/100% Hispanic-owned
Year founded: 1985
No. of employees: 100
2003 gross billings ($M): $100.00
2002 gross billings ($M): $92.00
CEO: Hector Orcí
Clients: Allstate Insurance, Bacardi USA, CASA, Combe, American Honda, Johnson & Johnson, Lindsay Olives, Verizon Communications, White Memorial Medical Center

ACCENTMARKETING
Coral Gables, FL
(305) 461-1112
Ownership: Interpublic Group of Companies/51% Hispanic-owned
Year founded: 1994
No. of employees: 92
2003 gross billings ($M): $99.00
2002 gross billings ($M): $63.40
CEO: Steve Blanco
Clients: GM, Nextel, Unilever, Snuggle, U.S. Navy, American Heart Association, Bacardi USA/Dewar's 12, Valvoline

PUBLICIS SANCHEZ & LEVITAN LLC
Miami, FL
(305) 858-9495
Ownership: Publicis Groupe/Miami office is 51% Hispanic-owned
Year founded: 1986
No. of employees: 85
2003 gross billings ($M): $92.00
2002 gross billings ($M): $85.00
CEO: Aida Levitan
Clients: BellSouth Telecommunications, Nestlé USA, Shell Oil Company, ADT Security, TXU Energy, BMW, Chivas Regal

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