Peón holds a bachelor's in business administration from Central College in Pella, Iowa. He also attended graduate school at Drake University in Des Moines, Iowa. He speaks Spanish, English, Portuguese, and French.
Antonio Perez
President and COO
Kodak
Antonio M. Perez joined Kodak as president and COO on April 2, 2003. His responsibilities include overseeing most of Kodak's day-to-day operations, including the activities of Digital & Film Imaging Systems, Commercial Printing, Display & Components, Health Imaging, Commercial Imaging Group, Global Manufacturing & Logistics, Chief Marketing Office, Research & Development, Corporate Kodak Operating System (KOS), and international region operations. He reports to Chairman and CEO Daniel A. Carp. Mr. Perez has extensive expertise in digital-imaging technologies, stemming from a 25-year career at Hewlett-Packard Company, where he was a corporate vice-president and a member of the company's Executive Council. He was president of the Consumer Business there, with responsibility for Digital Media Solutions and corporate marketing. In this role, he spearheaded the company's efforts to build a business in digital imaging and electronic publishing, and was responsible for all activities affecting the total customer experience in the consumer marketplace. This activity spanned a line of consumer products that had worldwide revenue of more than $16 billion. Mr. Perez also oversaw contract manufacturing, distribution, marketing, order fulfillment, support and services, and HP's worldwide retail sales force. Prior to that assignment, Mr. Perez served as president and CEO of HP's inkjet imaging business. During the five years in which Perez led the business, the installed base of inkjet printers grew from 17 million to 100 million worldwide, with total revenue of more than $10 billion.
Salvador Rivera
Senior VP of Operations
Philip Morris International-South America
Salvador Rivera joined Philip Morris International in 1978 as a management trainee. Hired in New York, he was later assigned to Brazil. He progressed to become director of operations for Brazil and then, in 1988, vice-president of operations for the entire Latin America region. In 1991, Mr. Rivera moved to Philip Morris USA to occupy the general manager post of the Richmond manufacturing facilities. He later took over responsibility for all U.S.-based plant facilities as vice-president of manufacturing. Originally from El Salvador, Mr. Rivera graduated from Purdue University in Indiana, and holds a master's degree in industrial engineering, a master's degree in engineering, and a bachelor's degree in electrical engineering.
Based in Lausanne, Switzerland, since 2002, he currently oversees operations worldwide.
Adrian Rodriguez
Senior VP, Corporate Public Relations
Washington Mutual
Adrian Rodriguez is senior vice-president and manager of Washington Mutual's corporate public relations department. In this capacity, he is responsible for developing and executing all public relations strategies related to enterprisewide reputation and issues management. Mr. Rodriguez also oversees the company's national public relations field offices -- a team of highly skilled public relations professionals in several key metropolitan markets that he has hired and groomed to help bring the Washington Mutual brand to life in new markets as the company has grown across the country. Mr. Rodriguez joined Washington Mutual in 1998 through its acquisition of California-based H.F. Ahmanson & Company. At Ahmanson, he served as vice-president of corporate communications with responsibility for managing both internal and external communications. Mr. Rodriguez began his career in 1986 in the public relations department of Security Pacific Corporation, a Los Angeles-based bank that was acquired by Bank of America in 1992. He worked in Bank of America's public relations department from 1992 to 1995, where he was responsible for managing retail bank public relations in the Southern California market. Mr. Rodriguez is a member of the Public Relations Society of America and has served as a member of the board of directors for INROADS of Southern California, a non-profit organization that seeks to place high-achieving students of color in corporate America. He was named "Board Member of the Year" in 2002 for his efforts in raising the profile of the organization and for spearheading a significant fundraising campaign.
Antonio Rodriguez
Senior Vice-President-Power Generation Division
Florida Power and Light Company
Antonio (Tony) Rodriguez is senior vice-president of the power-generation division for Florida Power & Light Company (FPL). Mr. Rodriguez directs power production activities for FPL's fossil-fueled plants and FPL Energy's independent-generating plants. He began his career in 1971 and has many years of managing electricity-generation operations, serving as a plant engineer, plant general manager, and vice-president of fossil operations. Prior to his present responsibilities, Mr. Rodriguez served as vice-president of power delivery and was responsible for overseeing the delivery of electricity from all generating sources to the distribution network and wholesale customers through its transmission system.
Gloria Santona
Executive Vice-President, General Counsel
McDonald's Corporation
Ms. Santona has been serving as corporate general counsel since 2001. Her work this year has ranged from fighting down lawsuits from consumers who claim their addiction to fast-food made them fat, to helping engineer a public-image overhaul. As executive vice-president and general counsel for McDonald's Corp., Ms. Santona practices law in the global media spotlight. As the manager of more than 100 attorneys in 25 countries, her biggest challenge is establishing and maintaining consistent ethics, principles, and practices. Although Ms. Santona has stayed put her entire career, her influence outside McDonald's became known to the world in September when a U.S. district court dismissed for the second time a suit filed against McDonald's by an obese customer. In this decision, the judge went so far as to bar the plaintiffs from refiling, possibly stemming a tidal wave of obesity suits against food companies.
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2004 Corporate Elite Continued
Page 7 of 7
Source: HISPANIC BUSINESS Magazine
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