News Column

2004 Corporate Elite Continued

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Continued from the January/February issue of Hispanic Business magazine, listed are the 25 additional elite businesspeople who round out the 2004 Corporate Elite.

Linda Alvarado
CEO, Alvarado Construction Company
Board of Directors
Pitney Bowes, Lennox International, 3M, Pepsi Bottling Co., QWEST Inc. (All Fortune 500 cos.)

Businesswoman and philanthropist Linda Alvarado was among the dozen inducted into the National Women's Hall of Fame in early October 2003. As CEO of the Denver-based commercial general contracting firm that bears her name, Alvarado handles multimillion-dollar construction projects. The firm has participated in major local projects including the Colorado Convention Center, Denver International Airport, and the new home of the Denver Broncos. She sits on the board of Qwest Communications, the Pepsi Bottling Group, 3M, Pitney Bowes, and Lennox International. She is co-owner of the Colorado Rockies, a major-league baseball team.

Ralph Alvarez
COO
McDonald's USA

Mr. Alvarez is the chief operations officer for McDonald's USA. Before his recent promotion, he was president of the Central Division for McDonald's USA. Mr. Alvarez was responsible for nearly 4,300 restaurants in the central United States. Mr. Alvarez has previously served as president of McDonald's Mexico. Prior to that he served as regional director for Chipotle Mexican Grill, one of McDonald's Partner Brands. Before his role at Chipotle, Mr. Alvarez worked as regional vice-president for the Sacramento region. Mr. Alvarez joined McDonald's in 1994 after a lengthy career in the quick-service restaurant industry working for Burger King Corporation and Wendy's International Inc. From 1977-89, Mr. Alvarez worked for Burger King where he held a variety of positions including managing director of Burger King Spain, president of Burger King Canada, and regional vice-president for the Florida region. While at Wendy's from 1990-94, he served as both a corporate vice-president and as the division vice-president in Florida. Mr. Alvarez earned a bachelor's degree in business administration from the University of Miami in Florida where he graduated cum laude.

Ramon Baez
Chief Information Officer, Automation and Control Systems
Honeywell

Mr. Baez is the CIO and vice-president of information technology for Honeywell's Automation and Control Solution's (ACS) business headquartered in Minneapolis. An $8-billion business, ACS is a world leader in the supply of control products, sensors, switches, automation systems, services, and advanced solutions to a broad range of industries. The business provides application solutions for temperature, fire, security, and process control to improve safety, comfort, and efficiency in homes, buildings, and industrial operations. Mr. Baez joined Honeywell International in June of 2002 after a 25-year career at Northrop Grumman. Prior to his current assignment, he was the CIO for Northrop Grumman's Electronic Sensors and Systems Sector headquartered in Linthicum, Maryland. Mr. Baez joined Northrop Grumman in 1977, and has held a number of key positions within the Northrop Grumman management structure with extensive experience in the development and implementation of information systems, process management, program integration, configuration and data management, software product assurance, and manufacturing.
Mr. Baez graduated cum laude from the University of La Verne, California, in 1994. He earned a Bachelor of Science degree in Business Administration.

Jovita Carranza
Vice-President, UPS Air Operations
United Parcel Service

Jovita Carranza was named vice-president of UPS air operations in Louisville, Kentucky, in April 2003. Carranza, the highest-ranking Hispanic female executive at UPS, will oversee the 4-million-square-foot Worldport global air hub, along with 16,000 of the 23,000 UPS jobs in Louisville. She previously had been president of the UPS Americas region since June 2000. In Louisville, she manages the ground operations that support the UPS Airline. Carranza, 53, began working at UPS in 1976 in Los Angeles. She has served the company in a variety of roles, ranging from human resources manager in Texas to district manager of Mexico, Puerto Rico, and the Dominican Republic.

Anthony Chan
Chief Economist, Banc One Investment Advisors
Banc One Corporation

Dr. Anthony Chan is the chief economist for Banc One Investment Advisors. He serves on the Banc One Investment Advisors' investment policy committee that sets the investment agenda for approximately $175 billion of assets under management. He is a member of the prestigious Blue Chip Monthly forecasting panel as well as Business Week's annual macro panel, the National Association of Business Economists' quarter macro panel, and the Forbes, Bridge News, and Bloomberg and Futures News weekly indicator panels.
Dr. Chan has been quoted in The Wall Street Journal, Barron's, The New York Times, Investor's Business Daily, Business Week, and The Bond Buyer. He appears weekly on CNN and CNBC.

Art Garcia
Vice-President and Controller
Ryder System Inc.

Art A. Garcia is vice-president and controller of Ryder System Inc., a $5-billion global supply-chain and transportation-management-solutions company headquartered in Miami. In this position, Mr. Garcia is responsible for corporate accounting, internal and external financial reporting, vehicle administration, payroll services, and insurance accounting. Most recently, Mr. Garcia was group director of accounting services responsible for all of the company's internal financial reporting activities, vehicle administration, and payroll services. Mr. Garcia joined Ryder in 1997 as senior manager of corporate accounting before being first promoted to director of corporate accounting and then to group director of accounting services. Prior to joining Ryder, he spent 14 years with the Miami office of the accounting firm of Coopers & Lybrand LLP as senior manager of business assurance. Mr. Garcia is a Florida-certified accountant and holds a Bachelor of Science degree in accounting from Florida State University.

Pete García
Staff VP, Sales & Marketing, Latin America and Caribbean
Continental Airlines

As staff vice-president of sales and marketing for Latin America and the Caribbean, Mr. García is responsible for marketing and sales in the 48 cities in 20 countries in Latin America and the Caribbean where Continental flies, with more than 600 weekly flights. First named to the staff vice-presidential position in June 1998, García was one of the driving forces behind Continental's "Latinization" program, in operation since 1997 at key airports throughout the United States, Latin America, and the Caribbean. "Latinization" includes bilingual/bicultural customer service representatives, signage and flight information in the airports, as well as on-board services including Spanish- and Portuguese-speaking flight attendants, regional Latin cuisine, and Spanish-language newspapers, magazines, TV programs, and music. From November 1994 to June 1998, García was the airline's director of sales and marketing for Latin America, after having been director of sales and marketing for the Mexican market for a year-and-a-half. He also has held several other sales- and marketing-related positions with Continental. García began his tenure at the company in 1977.

Robert D. Glynn Jr.
Chairman, CEO, and President
PG&E Corporation

Robert D. Glynn Jr. is chairman, CEO, and president of PG&E Corporation, an energy-based holding company that owns and manages Pacific Gas and Electric Company, one of the largest combination natural-gas and electric utilities in the United States. Mr. Glynn joined PG&E in 1984 and was appointed president and COO of the company in 1995. He became president and COO of PG&E Corporation when it was formed in January 1997, CEO on June 1, 1997, and chairman of the board on January 1, 1998. Prior to joining PG&E, Glynn spent eight years with Long Island Lighting Company and 12 years with Woodward-Clyde Consultants. A native of Orange, New Jersey, Glynn received his bachelor's degree in mechanical engineering from Manhattan College and a master's degree in nuclear engineering from Long Island University. He also attended programs at Harvard Business School and the University of Michigan Business School.

Charles Herington
CEO, AOL Latin America
Time Warner

Charles Herington is president and CEO of America Online Latin America, a Latin American Internet and interactive service provider that was created as a joint venture with AOL Time Warner. He also joined the board of directors for Coors Brewing and NII Holdings Inc. in 2003. As president and CEO, Mr. Herington is responsible for overseeing all aspects of the business including the development and launching of local services throughout Latin America and the Caribbean. Prior to joining AOL Latin America, Mr. Herington was president of Revlon Latin America. In this position, he oversaw all aspects of the Revlon business in the region, which had sales of approximately $300 million and a workforce of 4,000. During this time, he also restructured business units and implemented successful strategies that helped increase Revlon's brand awareness and profitability in the Latin American region.

Carlos Hernandez
Executive Vice-President
JPMorgan Chase

Carlos Hernandez is responsible for JP Morgan's Institutional Equities business in the Americas. Specifically, he oversees the firm's equity, convertible, and equity derivative sales, trading, and capital markets activities in North and Latin America. Prior to that, he was head of the firm's Global Equity Capital & Derivative Markets Group. That group combines the firm's equity capital markets and corporate derivatives marketing activities. In his 18-year tenure at JP Morgan, he has also worked on a wide array of advisory and financing transactions across various product groups, representing privately held and multinational companies as well as governments. Mr. Hernandez joined JP Morgan in 1986 in its Corporate Finance / Mergers and Acquisitions group as an Associate. From 1993 to 1996, he worked in JP Morgan's equities department leading and developing Morgan's equity underwriting business in Latin America. From 1996 through 1999, he was head of investment banking for Latin America, where he was a key member of the JP Morgan team responsible for developing the investment banking practice in Latin America. In 1999, Mr. Hernandez was appointed co-regional executive for Latin America responsible for overseeing JP Morgan's entire business in the region. In May 2000 he was appointed global head of equity capital markets. Mr. Hernandez holds an MBA from Columbia University and a BS in Business from the State University of New York.

William H. Hernandez
Senior Vice-President-Finance
PPG Industries

Mr. Hernandez joined PPG Industries as a controller in 1990, was named vice-president and controller in 1994, and was elected to his current post in 1995. Previously, Mr. Hernandez held group and corporate management posts during 16 years with Borg-Warner Corp., where he was vice-president of finance and planning and chief financial officer of Borg-Warner Automotive when he left for PPG. Earlier, he was associated with Ford Motor Co. Mr. Hernandez holds a Bachelor of Science degree in Economics from the University of Pennsylvania's Wharton School of Finance and Commerce and an MBA from the Harvard University Graduate School of Business Administration. He serves on the board of directors for Fortune 500 Company Eastman Kodak Co.

Mercy Jiménez
Senior Vice-President, Business and Product Development
Fannie Mae

Mercy Jiménez is Fannie Mae's senior vice-president for product and business development. She is responsible for developing, marketing, and implementing Single Family mortgage product and process enhancements as well as new strategic initiatives to better serve borrowers and Fannie Mae lenders. She has held several positions within Fannie Mae, the nation's largest source for residential mortgage funds. Prior to her current appointment, she was the senior vice-president in charge of the Southwest regional operations in Dallas. Previously, Jiménez served as vice-president for senior products in Fannie Mae's Washington, D.C., office where she was responsible for managing the corporation's Reverse Mortgage product line nationally. She also served as vice-president for corporate development where she managed Fannie Mae's strategic planning process, market intelligence, new business development, and the international housing finance service group. Jiménez holds an MBA from the Harvard Graduate School of Business and a BA from Northwestern University. She currently serves on the board of directors of the National Association of Hispanic Real Estate Professionals, the Texas Mortgage Bankers Association, and the Atlantic Council.

Maria Martinez
Corporate VP, Communications and Mobile Solutions Unit
Microsoft

Before recently being named corporate vice-president of the Communications and Mobile Solutions Unit at Microsoft Corp. in September 2003, making her the first Hispanic female to be named a corporate vice-president at Microsoft, Ms. Martinez served as CEO of the software vendor Embrace Networks. Previously, she was a vice-president and general manager at Motorola, where she ran the Internet Connectivity Solutions Division and the Digital Cellular Infrastructure Division. Ms. Martinez also spent 12 years at Bell Laboratories in a variety of management and engineering roles.

Norma Martinez Lozano
President, Diversified Businesses
SBC Communications

As president of diversified businesses for SBC Operations Inc., Norma Martinez Lozano is responsible for five distinct business units consisting of approximately 8,000 employees. The five business units that Ms. Lozano is responsible for are comprised of operator services, public communications, messaging, paging, and video services. Her organization expands across SBC's 13-state territory, serving Texas, Oklahoma, Arkansas, Missouri, Kansas, California, Nevada, Illinois, Indiana, Ohio, Wisconsin, Michigan, and Connecticut. Ms. Lozano began her career with Southwestern Bell in 1979 as a network engineer in San Antonio. She has held numerous positions throughout SBC's territory. In 1993 Ms. Lozano was the first Hispanic to be appointed an officer of SBC. She served as president and CEO of Southwestern Bell Messaging Services, responsible for voice-messaging services for consumers and small businesses. She also previously served as vice-president of diversity marketing for SBC Operations Inc., responsible for diversity marketing and the corporate call centers. Ms. Lozano is currently a member of the University of Texas College of Natural Sciences Advisory Committee and the Hispanic Association of Communications Employees. Ms. Lozano has also served as a board member of the Salvation Army.

Eduardo Menascé
President, Enterprise Solutions
Verizon Communications

Eduardo R. Menascé is president of the enterprise solutions group for Verizon Communications, the national communications company formed by the merger of Bell Atlantic and GTE. His responsibilities include oversight of all sales, marketing and service delivery for Verizon's largest business and government customers. Before the merger, Mr. Menascé held several significant international positions at GTE, living in Brazil, Argentina, Venezuela, and France. From 1996 until the merger, Mr. Menascé was president and CEO of CTI MOVIL S.A. - Argentina. CTI serves more than 1 million wireless telephone customers throughout Argentina. Prior to that, Mr. Menascé was the chief financial officer for CANTV in Venezuela and later became the company's chief operating officer. CANTV is the sole provider of comprehensive communications products and services in Venezuela, supplying 3 million customers with wireline, wireless, Internet, satellite-based, data-transmission, and information services. Mr. Menascé began work with GTE Corporation in 1974 in Sao Paulo, Brazil, as chief financial officer for GTE Brazil in the lighting and consumer electronics division. In 1979, he was named general manager for GTE Brazil's lighting division. In 1981, he was appointed president of GTE France's lighting division. Before joining GTE, Mr. Menascé worked with Wagner Lockheed Brazil as an industrial engineer, with Cresap, McCormick and Paget, USA and Brazil, as a management consultant, and with Alcatel Telecommunicaciones Brazil as chief operating officer. Mr. Menascé currently serves on the board of directors of Pitney Bowes Inc., a global provider of integrated mail and document management solutions.

Mario Mosse
Vice-President, Corporate Governance
Prudential Financial

Mr. Mosse is the vice-president of corporate governance for Prudential Financial. Previously, he was the internal control manager for Prudential Securities and served in several senior positions in operations and systems at Prudential Insurance. Prior to joining Prudential in 1996, Mosse spent 19 years with Chase Manhattan Bank, where he headed the product and production risk management unit of the global corporate finance sector, was the regional audit manager for South America, and occupied other senior positions in the general auditing department. Mosse earned a degree in Economic Science from Faculdade Candido Mendes, Rio de Janeiro, Brazil.

Hector Motroni
Senior Vice-President, Chief Staff Officer, and Chief Ethics Officer
Xerox Corporation

Hector J. Motroni is senior vice-president and chief staff officer at Xerox Corporation. He was named to this position and became a corporate senior vice-president in January 1999. He also is chief ethics officer.
Mr. Motroni is responsible for human resources, government affairs, ethics and compliance, risk management, facilities, real estate, and general services. He joined Xerox in 1971 as an engineer before moving to the Xerox Latin American Group in 1973, where he held field and headquarters management positions. In 1991 he became a group vice-president, responsible for quality, customer satisfaction, and organizational effectiveness. Prior to his present appointment, he was the corporation's vice-president of human resources and quality. Mr. Motroni earned a BA in 1966, a Bachelor of Science degree in engineering in 1967, and a master's degree in engineering in 1968, all from Dartmouth College. He is on the boards of Outward Bound Inc., Wharton School's Center for Advanced Studies in Management, National Action Council for Minorities in Engineering Inc., Prep for Prep, and the National Policy Association.

Armando J. Olivera
President, Florida Power and Light Company
FPL Group Inc.

Armando Olivera is president of Florida Power & Light Company (FPL), the principal subsidiary of FPL Group Inc. and one of the largest investor-owned electric utilities in the nation with more than 4 million customer accounts. He was appointed president of the company in June 2003. Mr. Olivera joined FPL in 1972 and has served in a variety of management positions in the areas of transmission and distribution operations, fuels management, and strategic planning and resource allocation. Most recently he served as senior vice-president of Power Systems. During his leadership of Power Systems, FPL significantly increased service reliability, placing its performance within the top 20 percent of the industry. At the same time, the company's operations and maintenance costs per kilowatt-hour were well below the industry average. During that five-year period, FPL added 350,000 new customers, and Mr. Olivera oversaw a multibillion-dollar capital-expansion program to meet that growth and enhance overall system reliability.

Hugo Patiño
VP, Technology & Innovation
Coors Brewing Company

Hugo Patiño was named vice-president of Technology and Innovation for Coors Brewing Company in 2003. His current responsibilities include new product, package, material, and ingredient development, as well as the Coors-US strategies for technology and innovation. Patiño joined Coors' research and development team in 1984. He was promoted to director of brewery research and development in 1991. In 1993, he was promoted to vice-president of research and development. In this position, he was in charge of all brewing, packaging, container, and sensory research, as well as research related to international brewing, quality systems and quality assurance and the chemical analytical labs. Prior to coming to Coors, Patiño was an assistant professor of food science and technology at the University of California at Davis. He also spent three years as manager of brewing process engineering with Cuauhtemoc Breweries of Mexico. Patiño is a co-inventor of two patented malt beverages and lectures in brewing classes every year at the University of Wisconsin-Madison for the Master Brewers Association. He received an international award from the organization in 1990 for best paper in the packaging area. Coors gave Patiño an innovation award in 1990 for the design of a fermentation-control system. Recently he received the Professional Achievement Award by the National Hispanic Employee Association and the Hispanic Engineering National Association in 1997.


Roberto Peón
Chief Marketing Officer, International
BellSouth Corporation

Roberto Peón is chief marketing officer for BellSouth International. In this position, he leads BellSouth's growth in Latin America's wireless communications industry by guiding the deployment of new voice and data services and applied technologies across 11 countries. As part of that effort, he is responsible for the regionalization of the marketing organization across the 11 affiliates, ultimately leading to unification of services, branding, and practices generating important efficiencies. Previously, he was president of Brazil operations for BellSouth International and CEO of the company's cellular affiliate in that country, BCP Telecomunicações, from 1997 to 2000. BCP provides cellular service in metropolitan São Paulo, the world's third-largest city with a population of 18 million, and in northeastern Brazil, a region with a population of 26 million. BCP was considered one the fastest-growing cellular companies in the world.

Peón holds a bachelor's in business administration from Central College in Pella, Iowa. He also attended graduate school at Drake University in Des Moines, Iowa. He speaks Spanish, English, Portuguese, and French.

Antonio Perez
President and COO
Kodak

Antonio M. Perez joined Kodak as president and COO on April 2, 2003. His responsibilities include overseeing most of Kodak's day-to-day operations, including the activities of Digital & Film Imaging Systems, Commercial Printing, Display & Components, Health Imaging, Commercial Imaging Group, Global Manufacturing & Logistics, Chief Marketing Office, Research & Development, Corporate Kodak Operating System (KOS), and international region operations. He reports to Chairman and CEO Daniel A. Carp. Mr. Perez has extensive expertise in digital-imaging technologies, stemming from a 25-year career at Hewlett-Packard Company, where he was a corporate vice-president and a member of the company's Executive Council. He was president of the Consumer Business there, with responsibility for Digital Media Solutions and corporate marketing. In this role, he spearheaded the company's efforts to build a business in digital imaging and electronic publishing, and was responsible for all activities affecting the total customer experience in the consumer marketplace. This activity spanned a line of consumer products that had worldwide revenue of more than $16 billion. Mr. Perez also oversaw contract manufacturing, distribution, marketing, order fulfillment, support and services, and HP's worldwide retail sales force. Prior to that assignment, Mr. Perez served as president and CEO of HP's inkjet imaging business. During the five years in which Perez led the business, the installed base of inkjet printers grew from 17 million to 100 million worldwide, with total revenue of more than $10 billion.


Salvador Rivera
Senior VP of Operations
Philip Morris International-South America

Salvador Rivera joined Philip Morris International in 1978 as a management trainee. Hired in New York, he was later assigned to Brazil. He progressed to become director of operations for Brazil and then, in 1988, vice-president of operations for the entire Latin America region. In 1991, Mr. Rivera moved to Philip Morris USA to occupy the general manager post of the Richmond manufacturing facilities. He later took over responsibility for all U.S.-based plant facilities as vice-president of manufacturing. Originally from El Salvador, Mr. Rivera graduated from Purdue University in Indiana, and holds a master's degree in industrial engineering, a master's degree in engineering, and a bachelor's degree in electrical engineering.
Based in Lausanne, Switzerland, since 2002, he currently oversees operations worldwide.

Adrian Rodriguez
Senior VP, Corporate Public Relations
Washington Mutual

Adrian Rodriguez is senior vice-president and manager of Washington Mutual's corporate public relations department. In this capacity, he is responsible for developing and executing all public relations strategies related to enterprisewide reputation and issues management. Mr. Rodriguez also oversees the company's national public relations field offices -- a team of highly skilled public relations professionals in several key metropolitan markets that he has hired and groomed to help bring the Washington Mutual brand to life in new markets as the company has grown across the country. Mr. Rodriguez joined Washington Mutual in 1998 through its acquisition of California-based H.F. Ahmanson & Company. At Ahmanson, he served as vice-president of corporate communications with responsibility for managing both internal and external communications. Mr. Rodriguez began his career in 1986 in the public relations department of Security Pacific Corporation, a Los Angeles-based bank that was acquired by Bank of America in 1992. He worked in Bank of America's public relations department from 1992 to 1995, where he was responsible for managing retail bank public relations in the Southern California market. Mr. Rodriguez is a member of the Public Relations Society of America and has served as a member of the board of directors for INROADS of Southern California, a non-profit organization that seeks to place high-achieving students of color in corporate America. He was named "Board Member of the Year" in 2002 for his efforts in raising the profile of the organization and for spearheading a significant fundraising campaign.

Antonio Rodriguez
Senior Vice-President-Power Generation Division
Florida Power and Light Company

Antonio (Tony) Rodriguez is senior vice-president of the power-generation division for Florida Power & Light Company (FPL). Mr. Rodriguez directs power production activities for FPL's fossil-fueled plants and FPL Energy's independent-generating plants. He began his career in 1971 and has many years of managing electricity-generation operations, serving as a plant engineer, plant general manager, and vice-president of fossil operations. Prior to his present responsibilities, Mr. Rodriguez served as vice-president of power delivery and was responsible for overseeing the delivery of electricity from all generating sources to the distribution network and wholesale customers through its transmission system.

Gloria Santona
Executive Vice-President, General Counsel
McDonald's Corporation

Ms. Santona has been serving as corporate general counsel since 2001. Her work this year has ranged from fighting down lawsuits from consumers who claim their addiction to fast-food made them fat, to helping engineer a public-image overhaul. As executive vice-president and general counsel for McDonald's Corp., Ms. Santona practices law in the global media spotlight. As the manager of more than 100 attorneys in 25 countries, her biggest challenge is establishing and maintaining consistent ethics, principles, and practices. Although Ms. Santona has stayed put her entire career, her influence outside McDonald's became known to the world in September when a U.S. district court dismissed for the second time a suit filed against McDonald's by an obese customer. In this decision, the judge went so far as to bar the plaintiffs from refiling, possibly stemming a tidal wave of obesity suits against food companies.

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