HispanicBusiness

According to Carter-Miller, a central aspect of the marketing strategy will be new television, radio and print advertising all created by BBDO New York; direct mail; and Sunday newspaper inserts. The ads will illustrate how creating more pleasing surroundings can actually help you work better and more effectively. (Or, as the announcer says in one of the two television spots, "It just might inspire you.") The spots will also highlight the fact that the Christopher Lowell Collection is available exclusively at Office Depot.

The television effort will consist of one :30 commercial focused on the furniture and one :15 commercial focused on accessories. Both spots will run on broadcast and cable network TV programming in shows such as Monday Night Football, George Lopez, 20/20 and Good Morning America. Cable networks include A&E, Lifetime, CNBC, MSNBC and ESPN, among others.

Additionally, :60 radio announcements will air in the top 30 Office Depot markets. There will also be full-page prints ads and spreads in magazines such as Fortune, Fortune Small Business, Entrepreneur, Inc., Country Home, Essence, Black Enterprise, Hispanic Business and more. Importantly, the advertising will retain Office Depot's tag line, "What you need. What you need to know."

Carter-Miller noted that the campaign will debut on November 24 to coincide with heavier fourth quarter sales and traffic.

Interesting Facts About Office Depot and the U.S. Office Furniture
Industry

-- According to the Business and Institutional Furniture Manufacturer's Association, U.S. office furniture sales totaled $8.8B in 2002

-- The U.S. Bureau of Labor Statistics notes that 19.8 million people do some work at home as part of their primary job

-- Office Depot is the 6th largest furniture retailer in the U.S.

-- Office Depot is #1 in office furniture

-- Office Depot is the furniture provider of choice for SOHO

-- Office Depot offers the industry's broadest selection of office furniture/accessories

-- The best selling office furniture products are desks, chairs and file cabinets

-- Data from the International Home Furnishings Market reveals that 80% of all furniture purchases are made by women

About Office Depot

With annual sales of nearly $13 billion, no one sells more office supplies to more customers in more countries than Office Depot. Founded in 1986 and headquartered in Delray Beach, FL, the company conducts business in 22 countries and employs nearly 50,000 people worldwide.

Office Depot is an industry leader in every distribution channel - from retail stores and contract delivery to catalogs and e-commerce. The company is the world's number two online retailer - on target to generate $2.5B in sales for FY'03. In North America, Office Depot has more than 870 retail stores in addition to a national business-to-business delivery network supported by 24 delivery centers, more than 60 local sales offices and 13 regional call centers.

The company's common stock is traded on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.

About Christopher Lowell

As the Emmy(TM) Award-winning host and pioneering force behind today's abundance of home decor television, Christopher Lowell's mix of practical advice and infectious enthusiasm have made him one of America's most recognized and trusted authorities in the home improvement category. The success of his ever-growing multi-media company proves that Christopher has made a loyal connection to how America wants to live now and in the future.

With eight consecutive years on national television, best selling books, a heavily trafficked website http://www.christopherlowell.com and strong retail presence, Christopher Lowell has quietly become one of the nations important new brands.

Lowell also heads Christopher Lowell Enterprises, LLC, the parent company to Christopher Lowell Productions, and Christopher Lowell, Inc., the design, licensing and marketing arm of his consumer product division, which made its debut in the fall of 2000.

Note: A photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.111203/bb2