HispanicBusiness

You couldn't get to the game, but you got the flavor of the game. And you could literally send a message [back] to the kids. "Sorry I can't be with you, I love you," that kind of thing.

I think about that. When my kids were small, I would have loved that. Because there were so many things I missed.

That's another application, and on a 3G network you can do a lot more of those things. But that doesn't mean you can't do them today on a 2-and-a-half G network or an EDG network that many companies have in place today.
The question is, could you do that in the U.S.? The answer is yes. You've seen ads about photo messaging. The problem is you don't know how to do it. And you don't want to take the manual out and spend an hour to learn. To my point about this device, we're creating the screen that gives you the icons of what's available in plain English for the U.K., or plain French for the French market. And you just click. If I do enough of that, and work on the human factors, and make it intuitive and simple, or turn it into voice commands, aren't you going to use it more?

HB Of course. So far you've discussed it from a consumer perspective. Tell us about the enterprise market - small business as well as huge organizations.

TRUJILLO Take a few applications that come to mind. Some business people aren't in the office very much. Well, they don't want to miss calls, and they don't want to give out the number to their cell phone because they don't want to get on lists. Wouldn't it be great if you had single-number capability, so if you don't answer your phone in the office, it automatically follows you to this device [cell phone]? If you have caller ID, you can choose whether to answer or not. Because sometimes it's dark or you're in a hurry, wouldn't it be nice with caller ID if an image popped up? So you'd know if your wife called, or your boss. You'd see that photo image and could respond. I saw a guy who had that. It's so cool.

Besides single-number [capability], there's single mailbox. I hate multiple mailboxes. Check this mailbox, check that mailbox, check my own mailbox. Wouldn't it be nice to have one? You could aggregate it. And then wouldn't it be nice to have voice-to-text? If you had 47 voice messages and didn't want to listen to them all, you could scroll down a list to see who called and click on the ones you wanted to hear. Or in the case of e-mail, you could check your e-mail while commuting. Then when you get home, you don't have to deal with it, and you haven't lost time driving like you normally do.

Now let me take it a step further. In a large company, you have fairly tight security in terms of accessing the intranet and all that. In the fixed-line business, over the last few years, we've offered VPM, virtual private network, so you have that security and remote access. Wouldn't you like to have VPM on this?

HB In the U.S. Hispanic market, but in the general market too, security is still a huge issue. A lot of people still won't use a credit card on the Internet.

TRUJILLO In Paris, we offer wireless VPM. Our corporate customers love it. Because if you work for [a large corporation], you want to stay in touch all the time and you want security or your company won't give you access to your information. With Orange, you can.

That's part of the integration. I have a thousand other ideas of what we can do, but we have to get the platform laid, then the applications environment laid. In this device you see a Microsoft OS [operating system]. But we just announced an agreement with Palm, and there's a third player called Symbion.