The second thing - that isn't working well now, but I can assure you will be in the next two or three years - is to speak. So if you said "Give me my e-mail" when you wanted your e-mail to show up, wouldn't that be nice?
HB That would be great. And you can read it back also?
TRUJILLO Right. Or you may say, "Do text to voice." Then while you're driving home at night, you say do all your e-mail. You can say Delete, Store - and boom. And once you do it, you load your e-mails. And once you delete your e-mails, it's deleted everywhere.
Most places, you look at your e-mail, you delete it, and you think you deleted it, but then you see it at home and have to do it all over again. Why not make it simple? Why not integrate it? Why not have a single number for everything?
Why not have the same number for this device as your office extension?
HB In one of your statements on the Orange Web site, you said you want to integrate Orange into France Telecom.
TRUJILLO I want to integrate the companies, but not physically. The real essence is if you're a customer of France Telecom, why can't all this stuff work together? So you have a unique experience. So if you store all this intelligence in a server on the network, no matter what device you use, you'll get it the way you want it.
HB The network you refer to, is it the Internet or something you're going to build?
TRUJILLO It's the Orange network, but it's delivered by what you would call the Internet. Because the Internet is really capability delivered by a network. The backbone that connects different networks is what the Internet is about. But how you access it is a function of either a telephone company, a cable company in the U.S., or to a much lesser extent a satellite company. People like AOL and others give you access to information, but not physical access. You still need to be connected.
HB Right. That's the telephonic function. You're also talking about integrating consumer and business functions. I'll have my work extension on there and my work e-mail, but what about my personal e-mail on the same network?
TRUJILLO If that's what you want. I want to give you what you want. It's my job to give you what you want, but not to tell you what you want. And my job is to enable you, whether you're in Cannes, Paris, London, Switzerland - I don't care. My job is to make it easy for you. So if you live in London, it works the same as when you go to Geneva, Switzerland.
HB Well, how does it work? The Orange network is built out in Europe, but what about here? Do you ride on someone else's network?
TRUJILLO Yes. The analog is your telephone call. In this part of the world [in California], you have GTE or SBC as your telephone provider. When you call the East Coast, another phone company has the local loop. There's an interconnection. They mirror the passing of this digital signal onto their network, and there's transparency as to how it works. What has to happen is that the wireless world has to get like the telephone world, so there is transparency and seamlessness.
In the case of Orange, because we have networks in France and the U.K. and Switzerland and Belgium, we can make that all happen seamlessly on our network. And where we don't own physical networks, like, say, Spain, we work with Telefonica on an interconnection agreement, so when a customer goes there, these digital signals can be passed through and show up on a device like they do here.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women