NASCAR and California Speedway Launch NASCAR ‘Te Lleva A Las Carreras’
8/10/2006
Promotion Honoring Hispanic Heritage Month Invites the Community to Labor Day Race
Los Angeles, CA--(HISPANIC PR WIRE)--August 3, 2006--The National Association for Stock Car Auto Racing, Inc. (NASCAR) and California Speedway today announced a variety of Hispanic consumer promotions and events leading up to the NASCAR NEXTEL Cup Series SONY HD 500 on Sunday, September 3rd at California Speedway. The promotional campaign, NASCAR Te Lleva a Las Carreras “NASCAR Takes You to the Races”, includes a series of grassroots marketing events, special ticket offer and a contest which takes one Grand Prize winner and 14 lucky family members and friends to experience the SONY HD 500 at California Speedway in their own VIP suite.
As part of the promotion, California Speedway is offering a Family Four Pack, a ticket package designed for a family of four to spend the day at the race. Priced at $100, the Family Four Pack includes four grandstand seats and admission to a special concert with Mexican singing star Patricia Manterola prior to the race. Additionally, fans will have the opportunity to meet Mexican NASCAR Busch Series driver Carlos Contreras at California Speedway’s new Fan Zone. This special ticket package is available in limited quantities while supplies last. Fans can reserve tickets to the NASCAR NEXTEL Cup Series SONY HD 500 by calling 800-944-RACE [7223] and asking for the Family Four Pack.
“NASCAR honors the Hispanic community during Hispanic Heritage month at California Speedway’s SONY HD 500,” said Steve Phelps NASCAR Chief Marketing Officer. “This promotion is one of the many steps NASCAR and California Speedway are taking to welcome the Hispanic Community to the exciting world of NASCAR.”
California Speedway President Gillian Zucker remarked, “Our hope is this invitation will grow interest in America’s No. 1 spectator sport among Southern California Latinos. We are confident the Hispanic following will continue to increase with the 2007 entrance of Colombian Juan Pablo Montoya into the NASCAR ranks."
Developed by NASCAR and California Speedway, NASCAR Te Lleva a Las Carreras is supported by local media partners including KWKW ESPN, KBUE-FM, KVEA-TV Telemundo, and La Opinion. The organizers are hoping for high turnouts at upcoming grassroots events in Anaheim, Lynwood, Maywood, Fontana, and Santa Fe Springs. At the events, fans are given the chance to win special NASCAR merchandise and enter the VIP suite contest. On August 24th the grand prize winner will be selected to win the VIP suite at California Speedway.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand-loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico.
About California Speedway
California Speedway’s new Multi-Million dollar Fan Zone will debut Labor Day NASCAR weekend, complete with an entertainment stage, restaurant called Apex by Wolfgang Puck, tons of shopping opportunities and a brand new vendor display area packed with sponsors who love to give away freebies.
NASCAR returns to California Labor Day weekend for the SONY HD 500 at California Speedway. Get your tickets today! Call 800-944-RACE [7223] or log onto http://www.californiaspeedway.com.
Los Angeles, CA--(HISPANIC PR WIRE)--August 3, 2006--The National Association for Stock Car Auto Racing, Inc. (NASCAR) and California Speedway today announced a variety of Hispanic consumer promotions and events leading up to the NASCAR NEXTEL Cup Series SONY HD 500 on Sunday, September 3rd at California Speedway. The promotional campaign, NASCAR Te Lleva a Las Carreras “NASCAR Takes You to the Races”, includes a series of grassroots marketing events, special ticket offer and a contest which takes one Grand Prize winner and 14 lucky family members and friends to experience the SONY HD 500 at California Speedway in their own VIP suite.
As part of the promotion, California Speedway is offering a Family Four Pack, a ticket package designed for a family of four to spend the day at the race. Priced at $100, the Family Four Pack includes four grandstand seats and admission to a special concert with Mexican singing star Patricia Manterola prior to the race. Additionally, fans will have the opportunity to meet Mexican NASCAR Busch Series driver Carlos Contreras at California Speedway’s new Fan Zone. This special ticket package is available in limited quantities while supplies last. Fans can reserve tickets to the NASCAR NEXTEL Cup Series SONY HD 500 by calling 800-944-RACE [7223] and asking for the Family Four Pack.
“NASCAR honors the Hispanic community during Hispanic Heritage month at California Speedway’s SONY HD 500,” said Steve Phelps NASCAR Chief Marketing Officer. “This promotion is one of the many steps NASCAR and California Speedway are taking to welcome the Hispanic Community to the exciting world of NASCAR.”
California Speedway President Gillian Zucker remarked, “Our hope is this invitation will grow interest in America’s No. 1 spectator sport among Southern California Latinos. We are confident the Hispanic following will continue to increase with the 2007 entrance of Colombian Juan Pablo Montoya into the NASCAR ranks."
Developed by NASCAR and California Speedway, NASCAR Te Lleva a Las Carreras is supported by local media partners including KWKW ESPN, KBUE-FM, KVEA-TV Telemundo, and La Opinion. The organizers are hoping for high turnouts at upcoming grassroots events in Anaheim, Lynwood, Maywood, Fontana, and Santa Fe Springs. At the events, fans are given the chance to win special NASCAR merchandise and enter the VIP suite contest. On August 24th the grand prize winner will be selected to win the VIP suite at California Speedway.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand-loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico.
About California Speedway
California Speedway’s new Multi-Million dollar Fan Zone will debut Labor Day NASCAR weekend, complete with an entertainment stage, restaurant called Apex by Wolfgang Puck, tons of shopping opportunities and a brand new vendor display area packed with sponsors who love to give away freebies.
NASCAR returns to California Labor Day weekend for the SONY HD 500 at California Speedway. Get your tickets today! Call 800-944-RACE [7223] or log onto http://www.californiaspeedway.com.
Source: Hispanic PR Wire